11:00 AM Hilton: Salon B
Series R: Customer Revenue is Replacing Series A
Try for a Series A, or grow revenue and reach profitability? Learn how four startups
used a Series R to grow. Wistia, Baydin and Help Scout have built profitable, success-
ful companies with seed funding alone, while Moz raised a large VC round years after
reaching profitability. We'll discuss tradeoffs and tricks of the trade for reaching early
profitability while still growing fast.
Alex Moore, Chris Savage, Nick Francis, Sarah Bird
Panel // Beginner // #startup
11:00 AM Hilton: Salon D
How to Start a Successful Community Among Giants
When starting an online venture from scratch, building a community is essential to
your success. With so many giants and established players on the app store, it's ex-
tremely difficult to get noticed. In this session, we'll hear how to stand out in the crowd
and talk about some notable success stories.
Markus Spiering, Martin Bryant
Dual // Beginner // #community
11:00 AM Hilton: Salon E
Digital Health: Where Are the Billion $ Unicorns?
Digital health companies purport to transform a three trillion dollar US healthcare
system, yet few multi-billion dollar companies have emerged relative to other indus-
tries. So where is the Facebook of digital health? On this panel, leading investors will
discuss why they are excited about digital health, the metrics billion dollar companies
will demonstrate, and how to spot a unicorn.
Lynne Chou, Sam Brasch, Skip Fleshman, Teresa Wang
Panel // Advanced // #startup
11:00 AM Hilton: Salon J
Culture Hacking Your Way to a Great Experience
Companies talk about customer experience and their focus to fulfill a brand's promise,
but they try to make teams deliver it through outdated techniques and ineffective man-
agement styles. The secret behind great brands is that they make associates want to
take care of customers. Culture hacking is about reprogramming a cultural code to
inspire teams to take care of customers.
Shane Green
Solo // Intermediate // #CultureLab
11:00 AM Hilton: Salon K
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Pitch Event // Intermediate // #schedule
12:30 PM Hilton: Room 412
Lean On Is the New Lean In
Two successful co-founders sit down for a tell-all about founding a startup as a man
and a woman. As co-founders of CloudFlare, a high-growth tech company that has
moved into the Billion Dollar Startup Club, they've been through a lot. The Dating
Game meets 21 Questions in this humorous yet raw joint interview that covers how
co-founders of opposite sexes struggle and succeed.
Lee Holloway, Michelle Zatlyn
Dual // Beginner // #startup
12:30 PM Hilton: Salon A
Music Technology Elevator Pitch Session
Think you have a great idea for a product or service in the music technology space?
Come to this open mic type session where anyone is welcome to stand up and present
a one-minute pitch about a music technology related company or idea. It's a great op-
portunity to connect with others who might be interested in collaboration. Preparation
is not necessary but is definitely encouraged.
Brian Zisk
Pitch Event // Intermediate // #music
12:30 PM Hilton: Salon B
Social Data's Influence on Financial Markets
Analyzing the current effects of real-time social data on the markets, this diverse pan-
el of industry leaders will teach attendees how to spot, interpret and benefit from so-
cial chatter analysis; panelists will also discuss what's next, as big data technologies
continue to disrupt the way we live, play, work and invest.
Chris Camillo, Frank Lortscher, Howard Lindzon, Leigh Drogen
Panel // Advanced // #socialdata
12:30 PM Hilton: Salon D
The Innovator's DNA: The Five Innovation Skills
With the demand for innovation on the rise, we often ask ourselves: "How can I be
more creative?" Drawing on firsthand conversations with the world's most innovative
leaders, Hal Gregersen, executive director of the MIT Leadership Center, identified five
discovery skills that constitute the innovator's DNA. This session will focus on practic-
ing these skills to solve challenges more creatively.
Hal Gregersen
Solo // Advanced // #HGInnovate
12:30 PM Hilton: Salon E
Influence: Future of Tech, Culture and Investing
We will examine recent examples of successful collaborations between tech entrepre-
neurs, investors and celebrities. We will propose ways to create effective partnerships
as well as review examples of pitfalls to avoid. This session will be useful to startups,
investors as well as celebrities that are interested in startups.
Anthony Saleh, Paul Judge, Ryan Leslie
Panel // Intermediate // #startup
12:30 PM Hilton: Salon J
Two Billion Dollar Promise: Predictive Intelligence
Leveraging her experience as a two-time successful entrepreneur in the big data
space, Amanda Kahlow, joined by Joseph Puthussery, Cisco will discuss how busi-
nesses are beginning to use big data and predictive intelligence to transform into
data-driven organizations by capturing that data and extracting game-changing pre-
dictive value.
Amanda Kahlow, Joseph Puthussery
Dual // Beginner // #Predictive
12:30 PM Hilton: Salon K
Innovation, Meet Regulation: A Tri-Sector Approach
Startups must tangle with federal and local regulators to see their innovations take
root and scale to a meaningful degree (i.e. Lyft, Airbnb). This trend will continue as sec-
tors ripe for disruption all ooze with regulations. We'll bring together .com (Founder's
Fund, WashPo), .gov (White House), .and edu (Minerva) to discuss how do you innovate
amidst regulation and regulate amidst innovation?
Katherine Burke, Matthew McFarland, Trae Stephens, Z. Michael Wang
Panel // Intermediate // #SxInnovReg
2:00 PM Hilton: Salon A
The Seven Hottest Topics in Music Tech in 2015
Todd Tate, former Community Architect for the popular SF MusicTech Summit, will mod-
erate a quick-fire session on the subject of the seven hottest topics in web, social,
and mobile music. The panel will consist of some of the most experienced web music
technology industry professionals and journalists in the country.
Chris Wiltsee, Ethan Kaplan, Michael Cerda, Todd Tate
Panel // Advanced // #music
3:30 PM Hilton: Room 412
The Unbundling Effect: Who's Next?
What if the structure of the US disappeared and the institutions were no more? Fundera
CEO Jared Hecht and GA co-founder Brad Hargreaves will discuss how this change is
slowly becoming a reality and how they are unbundling education and banking, shap-
ing these industries to be in line with what today's consumer wants: transparency,
efficiency, and no red tape.
Brad Hargreaves, Jared Hecht
Dual // Advanced // #unbundling
STARTUP VILLAGE & BUSINESS
HILTON AUSTIN DOWNTOWN: 500 EAST 4
TH
STREET; AUSTIN CHAMBER OF COMMERCE: 535 EAST 5
TH
STREET
216 SXSW 2015 Interactive Festival
FESTIVAL
SESSIONS
