The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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5:00 PM Hyatt: Texas Ballroom 1 Culture Trumps Advertising Every Time Most brand stewards are spending an inappropriate amount of time and money on their advertising while largely ignoring their most important owned asset – their cul- ture. From HR marketing that attracts the right talent, to appropriate training and re- tention programs, marketing leaders need to turn their creative firepower and media dollars inward to build an insanely passionate workforce. Chris Kneeland Core Conversation // Advanced // #cultideas 5:00 PM Hyatt: Zilker Ballroom 2 Brand Sponsorships for Startups The Director of Partnerships at USA Network, the President of OMD, and the Founder of Recess for a lively panel discuss how brands partner with startups and new tech companies to drive results for the brands and help fuel growth in startups. Led by Fred Schonenberg, Founder of Venture Fuel which specializes in matching brands with startups and new technology companies. Presented by Venture Fuel. Fred Schonenberg, Gregory Castronuovo, Jack Shannon, Jodi Arden Panel // Advanced // #sponsorme 5:00 PM Hyatt: Zilker Ballroom 3 Evolving Employee Advocacy with Scale and Impact Employee advocacy marketing is here to stay. The idea that a company's employees, its customers and most loyal fans can generate measurable, impactful results is one digital marketers have adopted across the globe. In the past year, an evolution has occurred that centers around technology, strategy and best practices in how to scale and sustain such a program. Presented by Dynamic Signal. Adam Keats, Marcy Massura Dual // Intermediate // #EmplAdvcy SUNDAY, MARCH 15 9:30 AM Hyatt: Zilker Ballroom 2 Reality Check: What It Takes to Get TV Exposure Are you ready for prime time? If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. Find out what it takes and learn what works – and what doesn't – from the professionals that make it happen: a media personality, TV producer, PR professional and in-house communications director. Caroline Gottlieb, Jennifer Peck, Mario Armstrong, Mindy Whittington Panel // Intermediate // #RealTVPR 9:30 AM Hyatt: Zilker Ballroom 3 10 Inventions That Will Revolutionize Retail Retail experts David Roth and Jon Bird have developed a glimpse of the retail future through objects not yet invented or commercialized. They'll discuss the power of in- novations yet to come – such as holostores, sentient stores, intelligent shelves and biosensor-enabled smart clothing – in a retail world that is increasingly globalized, digitized, polarized and personalized. David Roth, Jon Bird Dual // Intermediate // #futuretail 11:00 AM Hyatt: Hill Country ABCD Market to Win: Success The Era of Engagement In this new world of extraordinary information access, customers are empowered to direct their own purchasing journeys. And they are forming opinions, drawing conclu- sions and influencing others well before they are interacting with brands. Marketers today must create continuous and personalized relationships at scale with proven im- pact. Come join Marketo in the age of engagement. Presented by Marketo. Sanjay Dholakia, To Be Announced Panel // Advanced // #eraengage 11:00 AM Hyatt: Texas Ballroom 1 The Anatomy of Selfies That Sell Customer photos are the most authentic and compelling assets available today and brands are reevaluating how to integrate these powerful visuals into their e-com- merce and engagement strategies. Join Olapic and Fluid for a discussion about the vi- sual commerce landscape, aspects of top converting photos, data about the consumer appetite for visual commerce, and examples of who is doing it best. Amy Lanigan, Pau Sabria Core Conversation // Advanced // #sellfie 11:00 AM Hyatt: Zilker Ballroom 2 The Future Of Native Advertising Consumers are on many devices, have short attention spans and demand relevance. Therefore, marketers must be strategic with ads, while social platforms must prove profitability, and publishers are desperate for revenue. The result is native ads. Native is the future, but it will look very different than today. We'll discuss the future of native and why it will benefit advertisers and consumers. Brewster Stanislaw, Jill King, Mitch Brandow, Nikhil Sethi Panel // Advanced // #newnative 11:00 AM Hyatt: Zilker Ballroom 3 Redefining UX: When Product and Marketing Collide Traditional thinking goes that designers create products for marketers to sell. Then along came Silicon Valley and messed that all up, not least by creating new channels outside of your control. As a result, product has gained new prominence in the mar- keting mix, and UX design may be the glue you need to hold product and marketing together. Andy Budd Solo // Intermediate // #UXvMarcom 12:30 PM Hyatt: Hill Country ABCD Smithsonian's Tigers Love Portugal. The Man Need to inspire people to take action? Ignite audience engagement and create in- novative campaigns with unexpected partners and processes. 400 degradable vi- nyl records of an Endangered Song connected the Smithsonian's National Zoo and Conservation Biology Institute to rock band Portugal. The Man, raising conservation awareness for the critically endangered Sumatran tiger. John Gourley, Marina Zuber, Pamela Baker-Masson, Zachary Carothers Panel // Advanced // #Endangered 12:30 PM Hyatt: Texas Ballroom 1 Let's Be Evil! Malevolent Marketing 101 Companies spend a lot of effort explaining why they would never, ever use personal data for harmful, or evil, purposes. Cross their heart hope to die. But an enterprising marketer might ask: what if I 'wanted' to be evil? How hard would it be, given the marketing platforms and tools at my disposal? Check your ethics at the door, please. Garrick Schmitt, Robbie Whiting Core Conversation // Advanced // #letsbeevil 12:30 PM Hyatt: Zilker Ballroom 2 Elevated Creativity: Visually Exploring Culture Too often data is seen as the antagonist against human artistry. But instead of fighting it, we can use technology to understand culture and bolster creativity. By visually mapping the language and connections found in news and social media, we create an elevated space of "Augmented Intelligence," where human ingenuity and data can collaborate to drive inspiration and new ideas. Dan Buczaczer, Oscar McLennan, Sinan Aral Panel // Advanced // #creativeAI 12:30 PM Hyatt: Zilker Ballroom 3 Love Letters: Building Brand and Community How do you build a community-driven culture, brand and product? At Pinterest some of our earliest users send love letters, everything from art that hangs in the office to baked goods. Hear from Pinterest's head of brand, David Rubin on building and main- taining community during times of rapid growth. David Rubin Solo // Beginner // #luvletter BRANDING & MARKETING HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD 92 SXSW 2015 Interactive Festival FESTIVAL SESSIONS