The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
3:30 PM Hyatt: Hill Country ABCD Culture Clash: When Marketing and Product Converge The division between product and marketing is breaking down, driven by the need to constantly innovate. Marketing teams are becoming innovation groups, testing radical new concepts on large audiences. Product departments are inviting marketing into product ideation. In a discussion free of buzzwords and bullsh*t, we'll dissect how to create a culture of innovation within your organization. Ann Herrick, Nathan Martin, Nick Parish, Tyler Bahl Panel // Advanced // #sxclash 3:30 PM Hyatt: Texas Ballroom 1 No Additives or Ads: Mr P Terry On Modern WOM Join us as we inspect the successful word-of-mouth advertising world from P. Terry's. Ever since opening the first P. Terry's Burger Stand in 2005, Patrick Terry has not once utilized mass advertising and P. Terry's now has 9 locations. Patrick Terry has stood in the face of big advertising and chosen his consumer above all. Is this madness pure luck, or the new WOM model thanks to social media? Heather Carmichael, Patrick Terry Core Conversation // Intermediate // #noads 3:30 PM Hyatt: Zilker Ballroom 2 Inside-Out: Where Corporations and Innovation Meet With more and more brands adding "Innovation" to their business plans, what is the difference between great efforts and those that struggle? This panel will discuss the successes and biggest challenges in corporate-funded innovation, exploring the inner workings of innovating within a corporate setting. Join experts from Adobe, Oakley, Eleven Inc. and RocketX as they discuss "innovation within." Diana Stepner, Karl Isaac, Michael Phillips, Michele McConomy Panel // Advanced // #InsideOut 3:30 PM Hyatt: Zilker Ballroom 3 Big Data Made Actionable. No Really, It's Possible The proliferation of social, mobile and sensor-enabled technologies, in conjunction with the unbundling of data from applications, creates new opportunities and com- petitive advantages for companies. But "big data" can cause headaches too. Industry veteran Omar Tawakol provides a simple yet insightful understanding of "big data" and how to make it actionable to drive better business decisions. Omar Tawakol Solo // Intermediate // #bigdata 5:00 PM Hyatt: Hill Country ABCD Pitch Event: Storytelling for Crowdfunding Ideas See emerging entrepreneurs pitch their crowdfunding ideas before they launch, and help an eclectic panel of judges decide which one deserves to have Fallon StarterKit create its Indiegogo campaign. Crowdfunding has reordered the way ideas get made and moved good storytelling to the front of the line. That's why ad agency Fallon launched StarterKit to create campaigns for tomorrow's brands. Dean Phillips, Jeff Kling, Marty Wetherall, Shannon Swallow Panel // Advanced // #StarterKit 5:00 PM Hyatt: Texas Ballroom 1 POTUS 2048: Data-Driven and Groomed Since 2012 In 2048, we'll have a president who grew up publicly sharing life's details. We'll be able to scrutinize details of his or her life. This president's life will be orchestrated by politically ambitious parents with one purpose in mind, a seat in the oval office. Learn how a future team of Nate Silvers and Olivia Popes will groom a child to candidate for the most powerful job on the planet. Hilary Lund, Tim Letscher Core Conversation // Intermediate // #POTUS2048 5:00 PM Hyatt: Zilker Ballroom 2 Hacking the Tank: Innovating the Marine Way The United States Marine Corps is the smallest branch of the Armed Services, and it has a budget to match. Without the development money of the Army, Marines must be creative in their methods of innovation, often modifying existing equipment. What can modern businesses learn from an organization with more than 200 years of experi- ence in driving innovation? Capt. Lindsay Rodman, Marshall Lauck, To Be Announced Panel // Intermediate // #tankhack 5:00 PM Hyatt: Zilker Ballroom 3 Humans Are Predictable: Exploit It In Eight Charts Today, the world is full of data. But insight doesn't scale with data. In fact I can tell you everything you need to know about data analytics in eight charts without referencing "big data." This is all possible because human beings are depressingly predictable in their behaviors. The world of data analysis is not as scary as some would have you believe. Simon James Solo // Advanced // #8charts MONDAY, MARCH 16 9:30 AM Hyatt: Zilker Ballroom 2 Evolve or Die: The Traditional Agency Revolution The traditional advertising agency model is undergoing an evolution – and it involves the close scrutiny of the vaunted agency creative department. Hear from the ad men and women who are charged with driving changes within these agencies, and learn about what they see for the future of the big agency. Alister Adams, John Keehler, Peter Fasano, Sunni Thompson Panel // Intermediate // #evolveSXSW 9:30 AM Hyatt: Zilker Ballroom 3 The Case for Design Thinking In Communications Great design doesn't just communicate the world we live in; it communicates a vision for the world we wish existed. The same is true for great brand communications. If design equals communications, aren't all brand marketers designers? Learn how im- plementing a design thinking approach to your marketing function or communications agency will improve your problem solving skills and creative idea output. Jason Schlossberg Solo // Advanced // #CommDesign 11:00 AM Hyatt: Hill Country ABCD Mobile Tech and the Retail Revolution As Cyber Monday threatens to overtake Black Friday and Amazon promises drone delivery, traditional retailers are seeking new ways to entice foot traffic in stores. This session will explore how retailers are leveraging the power of mobile to connect with customers and build a better customer experience. Daniel Danker, David Van Epps, To Be Announced Panel // Intermediate // #RetailRev 11:00 AM Hyatt: Zilker Ballroom 2 Conversations with Digital Natives: Teens Talk Gen Z is set to be one of the largest segments of the population. They grew up with tech and a very different media world. The recession changed their view of work and money. Sydney and William have been interviewing their peers to get a better view into how they live and their relationships with tech and media. The session will include plenty of time for Q&A. David Polinchock, Sydney Polinchock, William Goodall Panel // Intermediate // #teentalk 11:00 AM Hyatt: Zilker Ballroom 3 Crashing Oculus Rift and Hacking New VR Experiences With access to emerging VR technology, the right programmers, engineers and brave clients, it is entirely possible to create fully immersive brand experiences that the audience can actually feel. Find out how we sold this idea to Australia's biggest insur- ance brand. Hear about the challenges we faced hacking the Oculus Rift and extend- ing the experience through some creative engineering. Ben Tan, Sean Gardner Dual // Intermediate // #vrcarcrash 12:30 PM Hyatt: Hill Country ABCD Ghost Economy Retailers Beware: A Ghost Economy haunts you and all corners of retail, where prod- ucts are marketed and sold that don't exist, 25 percent of sales occur at zero margin, and data disconnects create $800B in profit loss for retailers. What's a retailer to do? Retail's top industry influencers will discuss how they can rethink merchandising and marketing in a connected, responsive retail world. Cindy Lincks, Joe Skorupa, Kelland Willis, Kevin Sterneckert Panel // Intermediate // #GhostEcon BRANDING & MARKETING HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 93