The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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12:30 PM Hyatt: Zilker Ballroom 2 Humanizing Digital Though we live in an ever-increasing digital world, it is paramount that companies across the globe cultivate authentic human experiences that attract and retain cus- tomers. The panel will showcase best-in-class companies and digital trends across multiple disciplines that are impacting technology and the way we live our lives in surprisingly human ways. Abigail Posner, Charles Trippy, Joel Beckerman, Randall Stone Panel // Advanced // #humantech 12:30 PM Hyatt: Zilker Ballroom 3 Your Company's Value Proposition Is Clear as Mud How can an early-stage company stand out among its competitors? Since you rarely get a second chance to make a first impression, we'll take a closer look at how to iden- tify, develop and communicate a compelling value proposition that will make your brand stand apart and help you optimize your digital marketing efforts. Jacob Shin Solo // Intermediate // #valueprop 3:30 PM Hyatt: Hill Country ABCD Porn, the Quiet Pioneer of Marketing Porn leads in marketing. Dirty or demonized, porn firmly embraces every new medium, technology, and user experience, adopting them earlier than any other industry. Porn marketers have to take the risks and challenges of a highly congested, commoditized category. So let's learn how porn makes content followable and shareable and made our modern Internet (everything from Netflix to Amazon) possible. Allen Stein, Chris Czmyrid, Farrell Timlake Panel // Intermediate // #BeLikePorn 3:30 PM Hyatt: Zilker Ballroom 2 The Science of Mind-Blowing Videos How do you keep an online community engaged with just a white board and some colored markers? How do you collaborate with brands to create meaningful content that stays true to your creative? Why are science and education channels taking off on YouTube? asapSCIENCE has developed a science of how to keep an ever-elusive online audience engaged. Gregory Brown, Jonah Minton, Katrina Craigwell, Mitchell Moffit Panel // Intermediate // #mindblown 3:30 PM Hyatt: Zilker Ballroom 3 Why Your Content Marketing Is Failing, and the Fix The idea that brands and marketers invest the time and energy into crafting high-qual- ity, engaging content for their communities is powerful and remains a valuable oppor- tunity. But the truth is that most content marketing fails, and we are all too familiar with the frustrations of defining and achieving success for our content campaigns. Jeremy Bencken, Joseph Miller Dual // Beginner // #contentfix 5:00 PM Hyatt: Hill Country ABCD SADvertising: Why Tears Are the New Tactic Today's ads and online videos have a new trend – they're making us cry. Emotional content is only growing stronger as a teary trend in the advertising landscape. We're moved, but do we act? Hear from brands and advertisers on both sides of the (sob) sto- ry, we'll discuss the role that social sharing and technology play while maybe – just maybe – shedding a tear or two. Heidi Arthur, Pete Carter, PJ Pereira, Teressa Iezzi Panel // Beginner // #SadAds 5:00 PM Hyatt: Zilker Ballroom 2 When the Glimpse Is Worth More Than the Glare According to the US National Library of Medicine attention spans decreased from 12 seconds in 2000 to eight seconds in 2013. Unsurprisingly, social media has embraced short-form video by way of platforms like Vine, Snapchat and Instagram. Hear from content creators and platform experts as they discuss marketing trends, styles, influ- encers, and their opinions on the rising wave of short form video. Annie Park, Darren Lachtman, Frank Danna, Michael Platco Panel // Intermediate // #MicroSXSW 5:00 PM Hyatt: Zilker Ballroom 3 Apple, Marilyn and The Pope: Why Brands Need Tension What do Marilyn Monroe, Apple and the Pope have in common? They each exemplify seemingly oppositional qualities that, when brought together, make their meanings intriguing. According to Y&R's BrandAsset® Valuator (BAV®), brands are becoming more redundant. To stand out, a brand can no longer be single minded. Conflict is contagious. We are attracted to tension. Embrace it in your brand! Michael Sussman Solo // Intermediate // #BAVTensity TUESDAY, MARCH 17 9:30 AM Hyatt: Hill Country ABCD Lessons From the Trenches: Women In Business Lessons from the trenches from women who have navigated the career "jungle gym" – plus advice on how to keep female leaders at your company. This panel not only aims to discuss the challenges women face in building their careers, but also share advice from women who have navigated a wide field of corporate, media, politics and film as marketers, communicators and business leaders. Amanda Johnson, Heidi Nel, Jennifer Nedeau, Jessica Randazza Panel // Intermediate // #womeninbiz 9:30 AM Hyatt: Zilker Ballroom 3 Will Digital Ads Adapt When Cookies Crumble? Browser-based cookie tracking was a standard advertising solution when users were limited to single desktops. In a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users. SocialCode CEO Laura O'Shaughnessy will explain how social profiles can be used to target, message and measure audiences across devices with relevance. Laura O'Shaughnessy Solo // Intermediate // #socialads 11:00 AM Hyatt: Hill Country ABCD Where's Waldo's Voice: Social Media for Mascots What if you had 140 characters to say something amazing, but you had to say it like a duck or a cow? Such is the struggle of the brand mascot. And what a glorious struggle it is. This panel will reveal the secrets of notorious brand mascots with advice from the social media voices behind the mascots for two leading brands. If you're considering creating an online mascot, don't miss it. Carrie Kurlander, Kip Havel, V Murali Panel // Intermediate // #SMmascots 11:00 AM Hyatt: Zilker Ballroom 3 Seven Decision Science Secrets That Drive Behavior Social scientists are proving people are hard-wired to behave in certain ways. While customers think they're in control, they make up to 95 percent of purchase decisions subconsciously, automatically and instinctively. And these automatic behaviors can be prompted! Inject these proven principles of social science into your digital or social creative to increase engagement and response. Nancy Harhut Solo // Advanced // #persuasion 12:30 PM Hyatt: Hill Country ABCD Redefining Realness for Brands On Twitter When a brand makes an epic mistake on Twitter, some might rejoice in a social me- dia manager's plight. But worrying too much might make a brand less creative. CPG brands like Charmin get sassy on the daily, converting haters and trolls into life-long brand advocates. We'll give creative advice and help brands bounce back from flubs without soiling their pants. Bianca Buckridee, Christina Warren, John Colucci, Marie Bonaccorse Panel // Intermediate // #RRFBOT BRANDING & MARKETING HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD 94 SXSW 2015 Interactive Festival FESTIVAL SESSIONS