SXSW Interactive

SXSW Interactive 2015 Program Guide

The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!

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Hyatt Regency Austin: 208 Barton Springs Road Rooms: Big Bend, Texas Ballroom 2-3, Texas Ballroom 4-7, Zilker Ballroom 1 These sessions explore the impact of technology on the information that informs and engages us. This programming occurs at the newly-ex- panded Hyatt. Enjoy the new SXSW Water Taxi that departs from the Austin Rowing Club to arrive in style at this venue. Theme Features Who's Driving the Extinction of Pro Photographers Kelly McBride, Sara Quinn Friday, March 13 // 3:30pm // Big Bend On Saturday, March 14, enjoy a full day of photography-related sessions in Texas Ballroom 2-3 at the Hyatt. Get a jump start on this programming by attending the "Who's Driving the Extinction of Pro Pho- tographers" Core Conversation on Friday afternoon at 3:30 in Big Bend. Can Anyone Really Trust User-Generated Content Gene Austin Saturday, March 14 // 12:30pm // Texas Ballroom 4-7 As CEO of BazaarVoice and Chairman of the Austin Chamber of Com- merce, Gene Austin knows the importance of social media for the Central Texas economy. Come to this solo presentation to hear his insights on the current state of user-generated content. When Humor is More Powerful Than the Truth Ben Huh Sunday, March 15 // 11:00 am // Texas Ballroom 4-7 The reigning court jester of the Internet, Ben Huh of the Cheezburger Network combines biting humor with a strong sense of social activism (he has been particularly active on net neutrality). At SXSW, he will talk about how he balances these two personality traits to achieve his goals. Is the Internet the Answer Andrew Keen, Clive Thompson Sunday, March 15 // 12:30pm // Texas Ballroom 4-7 Andrew Keen has emerged as one of toughest critics of the new media economy. His books (including the recently published The Internet is Not the Answer) and his other writings always ask the tough questions that others ignore. Attend his dual presentation with fellow writer Clive Thompson to learn if technology can really solve all our content-related challenges. For Media, It's Platform or Perish Trei Brundrett, David Cohn, Cindy Royal, Katie Zhu. Tuesday, March 17 // 11:00am // Zilker Ballroom 1 For many of today's media companies, a stable future depends on mastering the technology platforms that run its operations. This session will discuss the ways that these platforms affect content, distribution, participation and competition. Big Bend Front Desk Marker 10 Lobby Starbucks Hill Country ABCD Fitness Center Lady Bird Lake Level 1 Enclosed Skywalk to Zilker Ballrooms 1–4 Texas Ballroom 2–3 Texas Ballroom 1 Texas Ballroom 4–7 Business Center Southwest Bistro Atrium Padre Island Big Thicket Board Room Lady Bird Lake Level 2 Zilker Ballroom 2 Zilker Ballroom 1 Zilker Ballroom 3 Zilker Ballroom 4 Barton Springs Road South Congress Avenue CONTENT & DISTRIBUTION FESTIVAL SESSIONS SXSW 2015 Interactive Festival 97 Cindy Royal Andrew Keen Ben Huh Kelly McBride Michael Amsler

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