The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
3:30 PM Hyatt: Big Bend Academic Research Can Go Almost Viral Too In this interactive conversation, we'll share our process at Stanford Graduate School of Business for turning potentially dry academic studies into engaging stories on a multitude of publishing platforms, including our website, print magazine, syndication partners and Twitter. We'll reveal how we work with faculty to maintain academic rigor and create stories that people want to read and share. Deborah Petersen, Karen Lee Core Conversation // Intermediate // #TeachReach 3:30 PM Hyatt: Texas Ballroom 2-3 A Happy Marriage: How To Integrate Experts and UGC The debate around user-generated versus expert content has been a hot topic for years. Each has its strengths and weaknesses, so which should brands prioritize? The answer is you don't have to choose. Hear how three brands from food, travel and film successfully integrate both content types to create dynamic platforms that build con- sumer trust and brand authority, as well as stimulate engagement. Arabella Bowen, Matt Atchity, Stacey Rivera Panel // Intermediate // #PROvsUGC 3:30 PM Hyatt: Texas Ballroom 4-7 When Robots Write The News, What Will Humans Do? In mid-2014, The Associated Press announced it would use technology from Automat- ed Insights to automate corporate earnings stories. Many wondered: what will happen to human journalists? Learn how automation is impacting AP's business and its human workforce. Plus, discover the current and future potential of automated content. Could software someday articulate subjective opinions? What then? Lou Ferrara, Robbie Allen Dual // Advanced // #newsrobots 3:30 PM Hyatt: Zilker Ballroom 1 Longform Journalism: What Is It and What's Next? New tools for longform journalism can take you on a journey in a way a tweet, a blog post or a printed publication cannot. Leaders in "immersive storytelling" will discuss the future of the medium, including what's next in content enhancements, how new audiences are identified and retained, the impact of this platform on public discussion and we will attempt to rebrand this content for the world. Chad Millman, David Nassar, Sarah Sampsel, Susan Glasser Panel // Intermediate // #longform 5:00 PM Hyatt: Big Bend Going Viral: The Science of Predicting the Web What is the science behind identifying, creating and capitalizing on the digital content snowballs that grow into pop culture avalanches? Together, we will explore how to better utilize data to help anticipate the viral lifecycle of digital content, and how to create and curate content that resonates. Matt Wurst, Robyn Peterson Core Conversation // Intermediate // #GoViral 5:00 PM Hyatt: Texas Ballroom 2-3 How New Media Business Models Can Save Journalism Join insiders from The New York Times, Vice, First Look Media and Dutch startup Blend- le as they debate the competing models that will define the media business of the next decade. Is the Internet killing media or just making it leaner? Thought leaders from four of the world's top media organizations will engage the audience on the ideas and experiments that can save journalism. Alexander Klöpping, James Slezak, Laura Dawn, Sterling Proffer Panel // Intermediate // #mediabiz 5:00 PM Hyatt: Texas Ballroom 4-7 Editors and Engineers: New Ideas at Washington Post It's a new era at The Washington Post. The organization's strategy is defined by growth and experimentation, led by the partnership between engineering and news. From identifying coming trends to rapidly expanding reporting and technological capabil- ities, Executive Editor Martin Baron and CIO and VP of Technology Shailesh Prakash break down how The Post is reimagining the future of news. Martin Baron, Shailesh Prakash Dual // Advanced // #NewNews 5:00 PM Hyatt: Zilker Ballroom 1 Digital Age Climate and Extreme Weather Reporting Covering extreme weather and climate change is a rapidly growing beat in digital journalism, with pioneers at leading media outlets using new ways of storytelling that value data and narrative. Come explore the evolution of climate reporting from a "green" environmental beat to a business and human-interest story, and from a long- term perspective to day-to-day weather headlines. Alyson Kenward, Andrew Freedman, Eric Holthaus, Kate Sheppard Panel // Intermediate // #climate MONDAY, MARCH 16 9:30 AM Hyatt: Big Bend Nebraska: Keeping Paper Alive in the Digital Age Hear from Christopher James, owner of Porridge Papers based in Lincoln, NE, and An- dreas "Dre" Baumert from KBS about why paper is still relevant in the digital world. Also learn why he teamed up with communications company Windstream to shine a light the most invaluable part of the American community – our culture, tradition and heritage. Christopher James, Dre Baumert Core Conversation // Intermediate // #paper 9:30 AM Hyatt: Texas Ballroom 4-7 News or Not? Navigating Native in the Grey Zone In the latest media evolution, prestigious media outlets have embraced content com- munications with native advertising platforms. Navigating content opportunities re- quires original thinking and strategic communications innovation. Stephanie Smith, a former ABC News network producer and an MSLGROUP content leader, joins Mark Howard of Forbes Media to discuss ideal strategies for brands to win. Mark Howard, Stephanie Smith Dual // Intermediate // #NativeNews 9:30 AM Hyatt: Zilker Ballroom 1 Collaboration and the Open Newsroom As we enter the digital age of journalism, how should news gatherers, aggregators, presenters and commentators collaborate? Welcome to the open newsroom! Repre- sentatives from The New York Times, The Young Turks, ABC News and The Guardian discuss the benefits and challenges of opening up their newsrooms, the questions to ask when working with another news org and how to use technology to collaborate. Cenk Uygur, David Gehring, Jeanmarie Condon, Sara Poorsattar Panel // Intermediate // #opennewsrm 11:00 AM Hyatt: Big Bend Shakespeare and the Future of Interactive Stories This session examines the future of theatrical storytelling now that content is increas- ingly delivered via the Internet. It focuses on Ravensbourne and The Royal Shake- speare Company's pioneering digital projects, which have been viewed by over 55,000 UK schoolchildren. The session argues that screen narratives are entering an era where the data culture of the web will become even more influential. James Morris, Sarah Ellis Core Conversation // Beginner // #rscSXSW 11:00 AM Hyatt: Texas Ballroom 2-3 Race to the Fifth Screen The race is on to determine what will claim the title of "fifth screen": wearable tech, car dashboards, screens in public places? Engadget's Michael Gorman moderates as Austen Mulinder, CEO of Ziosk, Erik Smith, director of strategic accounts at Electronic Arts, and Steven Guggenheimer, Microsoft's chief evangelist, discuss which screen will be next to capture our collective attention, and why. Austen Mulinder, Michael Gorman, Steve Guggenheimer Panel // Advanced // #5thScreen 11:00 AM Hyatt: Texas Ballroom 4-7 Telling Stories With Visualization & Interactivity The New York Times produces some of the world's best data visualization, multimedia and interactive stories. The ambition for these projects has always been to meet the journalistic standards at the NYT and to create genuinely new kinds of experiences for readers. Hear what we have learned about best visualization and interactivity practices. Steve Duenes Solo // Intermediate // #visual CONTENT & DISTRIBUTION HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 101