The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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FRIDAY, MARCH 13 3:30 PM ACC: Room 12ab Publishing Innovation: Next Century Reading Reading as we know it has not changed in more than 2,000 years. Book distribution has changed enormously, but the way we read has not evolved. At the same time new entertainment expectations have evolved that include cable TV, YouTube, social, gam- ing, and mobile. This panel will explore different ways to engage modern audiences around reading. Jason Hovey, Ashleigh Gardner Dual // Advanced // #reading 3:30 PM ACC: Room 18abcd Storytelling Superheroes Compelling storytelling builds powerful and lasting connections with audiences. In conversation with Maria Hinojosa, MacArthur Fellows Alison Bechdel and Joshua Oppenheimer will discuss meaningful storytelling across diverse and emerging plat- forms. Audiences will come away with insight into the power of story. Presented by MacArthur Foundation. Alison Bechdel, Joshua Oppenheimer, Maria Hinojosa Panel // Beginner // #storytell Convergence 5:00 PM ACC: Room 12ab Audio Drama in the 21st Century What is it about old media that makes it so popular right now? How does it relate to new technology? In an age in which the entertainment industry seems only to be using known and popular content, how do you get original content out there? How do you even launch an indie project like this and have it penetrate the public consciousness? Ben Acker, Christopher Cox, Jason Neulander, KC Wayland Panel // Advanced // #AudioDrama 5:00 PM ACC: Room 18abcd Streams, Shuffles and Statutes: Congress and Music Many startups would love to enter the music space, but the copyright regulation surrounding the ecosystem are growing more complex by the day. Find out how to succeed in the music-tech space despite the heavy burden of regulation from people deeply involved in the issue, including Congressman Chaffetz, Pandora and the Digital Media Association. Elizabeth Frazee, Greg Barnes, Jason Chaffetz, Katie Peters Panel // Intermediate // #Music&Gov Convergence SATURDAY, MARCH 14 9:30 AM ACC: Room 12ab Use Computer Vision to Find Nudity, Guns or Bieber WIREWAX is leading the pack with a powerful computer vision platform that can au- tomatically extract intelligent metadata from videos for image or facial recognition. Steve Callanan Session // Beginner // #wirewax 9:30 AM ACC: Room 18abcd Hyper-Reality TV and Online Video Are a Perfect Fit In an age where people are tired of overly-produced "reality" television, online video is a key tool for self-expression and an opportunity to rebel against this so-called "reality" programming, in favor of grittier, more authentic stories. Learn how content creators can capture the unfiltered reality of everyday life and the emergence of on- line platforms as vehicles for hyper-reality programming. Dermot McCormack, Morgan Spurlock Dual // Advanced // #FutureofTV Convergence 11:00 AM ACC: Room 12ab Civic Lessons From Superheroes People often assume the comic book movies that dominate the multiplex each sum- mer are mindless escapisms, but that is far from the case. SXSW 2015 will occur in the lead up to the May 1 release of The Avengers: Age of Ultron by Joss Whedon, and BBC Culture deputy editor Christian Blauvelt will set the stage for the blockbuster by showing how thematically rich, and subversive the genre can be. Christian Blauvelt Solo // Intermediate // #SuperHero 11:00 AM ACC: Room 18abcd Analog and Digital: Synching an Engagement Campaign The team behind the theatrical and PBS documentary Last Days in Vietnam (directed and produced by Rory Kennedy) will take the audience on the journey from a premiere at Sundance, to a nationwide theatrical release, to digital content creation and online roll out, to a community engagement campaign, and an eventual PBS broadcast. It's a wild 15-month ride. Buckle up. Keven McAlester, Lauren Prestileo, Mark Samels Panel // Intermediate // #LastDays Convergence 12:30 PM ACC: Room 12ab The Future Of Distributed Media As more is consumed on mobile devices and within apps, media organizations are faced with a question of how to compete with original content. Summer Anne Burton will talk about how BuzzFeed thinks about these platforms and how her team sees the future of media. This session will delve into real-life examples of what BuzzFeed is doing now on these platforms and what they have planned for 2015. Summer Burton Solo // Intermediate // #FutureMedia 12:30 PM ACC: Room 18abcd Trailblazers in VR Domain Everyone dreams of the VR cinema of tomorrow but it is clear that porting over the sto- rytelling language of traditional cinema is not the answer. Or is it? Join a conversation with trailblazers sharing their discoveries in VR: Jason Rubin, Head of Worldwide Stu- dios at Oculus VR, Wolfgang Bergmann, CEO of ARTE Germany, and Thomas Wallner head of DEEP360. Amit Breuer, Jason Rubin, Thomas Wallner, Wolfgang Bergmann Panel // Intermediate // #VRdomain Convergence 3:30 PM ACC: Room 12ab Zero Day: What Will Be The Weapons Of World War 3? Moderated by Dave Anthony, the discussion will explore the wartime role of Silicon Valley startups, Americans as 21st Century insurgents, how a junkyard hot-rod mind- set can save the Air Force and Navy from defeat. With unique perspectives informed by the highest levels of defense policy, journalism and entertainment, the panel will go inside the battlefield tech of tomorrow. August Cole, Dave Anthony Dual // Advanced // #ZeroDay 5:00 PM ACC: Room 12ab A Clickable Feast: Pursuing The Modern Music Video The internet is home to a movement striving to create more engaging media. With Manipulator, Matt Yoka pushed that movement to an utter psychedelic freakout. Every object in the music video is clickable and as the user digs deeper, the imagery be- comes more hallucinatory. Rolling Stone wrote that it's "a cross between a Salvador Dalí painting and a Terry Gilliam animation from Monty Python." Matt Yoka, Simon Wiscombe Dual // Advanced // #ModernMusic SUNDAY, MARCH 15 9:30 AM ACC: Room 12ab Storytelling with the New Screens How will 3D printers, virtual reality, augmented reality, smart objects and smart cit- ies reinvent the future of storytelling? USC's Annenberg Innovation Lab (AIL) believes the media and entertainment industry is seeing its greatest period of upheaval since Edison invented the Kinetoscope – and the AIL's Edison Project is finding the opportu- nities amidst the disruption. Alisa Katz, Francesca Marie Smith, Geoffrey Long Panel // Intermediate // #NewScreens ENTERTAINMENT & IMMERSION AUSTIN CONVENTION CENTER, LEVEL 4: 500 CESAR CHAVEZ ST • FOUR SEASONS HOTEL: 98 SAN JACINTO BLVD 116 SXSW 2015 Interactive Festival FESTIVAL SESSIONS