11:00 AM JW Marriott: Room 205
Fashion With a Conscience: Giving Back With Style
We will soon see the latest trends in New York, London, Milan and Paris, but the indus-
try is seeing a rise of brands giving back to philanthropic organizations, not as charity
but as a way of doing business. Socially conscious style is the new trend moving for-
ward. Brands are using these passion projects to bring awareness to new causes while
engaging customers.
Ashley Pittman, Alia Ahmed-Yahia, Kevin Hurst
Panel // Advanced // #SXstyle
11:00 AM JW Marriott: Room 206
Will Wearables Bring New Purpose to Fashion?
The fashion industry is ripe for disruption. Old industrial models are increasingly
unsustainable in a world that needs less consumption and more equality. How can
emerging technologies, new materials and the open design movement change the
way fashion works, bringing a new set of principles in to play that have a social and
cultural focus, moving beyond the individual and more about our collective futures?
Alastair Parvin, Beatrice Pembroke, Cassie Robinson, Natsai Audrey Chieza
Panel // Advanced // #WearPurpose
12:30 PM JW Marriott: Room 205
Social Media: Balancing Data and Intuition
With the proliferation of analytics that have recently emerged in social media, there
has been significant growth in the establishment of best practices for fashion brands
and retailers. During this session we will discuss how they can find a balance between
incorporating key learnings from data and best practices while still allowing room for
creative thinking and unprecedented initiatives.
Cannon Tekstar Hodge, Katalina Sharkey de Solis
Duall // Intermediate // #SXstyle
12:30 PM JW Marriott: Room 206
Community-Driven Apps Defining What's in Style
A new ecosystem of shopping apps is changing how consumers are finding inspiration
in the ways they shop and finding the right items. With style suggestions that come
from peers being valued more than computer generated search results, social shop-
ping and style apps translate to more real life, personalized suggestions for shoppers
and true intent for retailers.
Eliza Brooke, Jess Lee, Michelle Persad, Tim Weingarten
Panel // Intermediate // #SXstyle
3:30 PM JW Marriott: Room 205
The Changing Face of Influence
In a cluttered world of overused and increasingly ignored traditional celebrity, a new
generation of online media stars has been born. With the continued growth of social
media and the rapid rise to unimaginable fame, these influencers have changed our
concept of celebrity. It's the beginning of a cultural movement, casting traditional tal-
ent and traditional trends out the window.
Moj Mahdara, To Be Announced
Dual // Intermediate // #SXstyle
3:30 PM JW Marriott: Room 206
Do Good and Do Well: How CSR Helps Your Bottom Line
This will be a conversation with leading brands that have redefined corporate social
responsibility. Molly Swenson from RYOT will moderate a discussion about addressing
key problems in the fashion and cosmetic industry supply chains, do's and don'ts of
cause marketing, how one's purchasing decisions affect the world in complex ways,
and how consumers can make more informed choices.
Molly Swenson, Natalie Byrne
Dual // Intermediate // #SXstyle
5:00 PM JW Marriott: Room 205
Getting Men Comfortable with Mobile Shopping
In this panel we will discuss the the growth of the mobile commerce market and the
effect social shopping apps have made. We will discuss the process of getting men
more comfortable with shopping on their smartphones and tablets, whether buying
from big retailers Amazon or Walmart, comparison shopping or social shopping in
Wanelo or Wish.
Gregory Lowe, Javier Laval, Troy Alexander
Panel // Intermediate // #SXstyle
5:00 PM JW Marriott: Room 206
Bricks Over Screens: Why In-Store Still Matters
In an age where consumer brands are racing to establish a digital storefront to replace
their expensive physical locations, Rapha and Design Within Reach are going about
it the old fashioned way. Building community and relationships with the consumer is
paramount. Online content, mobile applications, and social media are best used to
supplement these real world relationships and experiences .
Derrick Lewis, Michael Sainato
Dual // Intermediate // #Bricks
TUESDAY, MARCH 17
9:30 AM JW Marriott: Room 205
Privacy is in Fashion: Who Will Wear it Well?
Privacy has gone from a niche concern to a mainstream fear and brands are struggling
to keep up. By looking to Gen Z, we can understand a future-facing discourse. Teens
are developing their own language of privacy creating a cultural tightrope between
freedom and control. Fashion and privacy share themes of protection, nuance, con-
text, identity and safety.
Annie Auerbach, Eliza Esquivel
Dual // Advanced // #SXstyle
9:30 AM JW Marriott: Room 206
Disruptive Mobile Technologies in Fashion Commerce
Where, when and how people shop has shifted dramatically. Fashion commerce has
gone from storefront to online to mobile. More than building a mobile shopping app,
brands have to stay ahead by leveraging emerging mobile technologies while provid-
ing the most enjoyable experience anytime, anyplace. How are fashion and beauty
brands using new technologies to build next-gen mobile shopping experiences?
Amy Errett, Heidi Zak, Manik Singh
Panel // Intermediate // #SXstyle
11:00 AM JW Marriott: Room 205
Is There Still Room for Fashion Blogging?
Today, it's hardly shocking to see fashion bloggers seated next to high profile maga-
zine editors during Fashion Week and live tweeting their experience. They've landed
book deals and have amassed huge digital audiences. Following the buzz around
Robin Givhan's NYMag.com article, exploring whether fashion blogging is over, this
presentation will explain what's next for this special group of voices.
Caroline Waxler
Solo // Intermediate // #SXstyle
11:00 AM JW Marriott: Room 206
VCs Investing in Retail Innovation: Why? Where?
Mobile shopping, tablets, social shopping, marketplaces, digital advertising, mobile
wallets – these are just a few of the exciting innovations that are transforming retail.
Imagine a future where every dollar spent on advertising and marketing impressions
can be traced to an outcome in the physical world. Join retail industry experts for a
panel discussion on the future of retail.
Dan Rosen, Janie Yu, To Be Announced
Panel // Advanced // #SXstyle
12:30 PM JW Marriott: Room 205
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Session // Intermediate // #SXstyle
12:30 PM JW Marriott: Room 206
How We Shop: The Presentation of Curation
From storefronts, to desktops, to the smartphone in your pocket, the future of shop-
ping will offer endless possibilities to discover, browse and buy. This panel brings
together a select group of commerce experts to break down the art and science of cu-
ration. Learn how to engage consumers through storytelling and the keys to creating
personalized experiences across devices and platforms.
Dave Lippman, Michael Phillips Moskowitz, Laurel Pinson
Panel // Intermediate // #SXstyle
FASHION & WEARABLE TECH
JW MARRIOTT, 2
ND
FLOOR: 110 EAST 2
ND
STREET
126 SXSW 2015 Interactive Festival
FESTIVAL
SESSIONS
