The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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3:30 PM ACC: Room 10ab On the Frontlines of the Social Media Jihad Extremists have emerged from the dark web to exploit social media to broadcast their narratives and recruit impressionable youth. This panel will bring together govern- ment officials, NGOs, and the tech community to explore ways to confront the vibrant extremist activities on the Internet and social media while firmly protecting personal freedoms and the free expression of ideas. Humera Khan, Matthew Rice, Nadia Oweidat, Shahed Amanullah Panel // Advanced // #SXSWCVE 3:30 PM ACC: Ballroom E The Future of Latino Entrepreneurship Learn more about the Greater Austin Hispanic Chamber of Commerce's vision to be- come the Center of Excellence for entrepreneurs in the Austin Hispanic market. This includes collaborating with domestic and international partners, creating a central co-working and innovation facility where members, partners and entrepreneurs can come together for best in class startup, education and capital insights. Mark Madrid, Ruben Cantu, Thomas Miranda, Tony Aguilar Panel // Intermediate // #atxcoc 3:30 PM ACC: Ballroom F Hold The Queso: Marketing to Latinas Latinas have 1.2 trillion dollars in annual buying power. Before you start throwing around confetti and sombreros, consider that Latinas are more diverse (and sophisti- cated) than you think. And 62 percent of Latinas want lifestyle info written for "Latinas like me." As a Latina lifestyle expert/author, Robyn Moreno will help define YOUR Lati- na customer, so you can begin talking TO her instead of AT her. Robyn Moreno Solo // Intermediate // #HechoByYou 5:00 PM ACC: Room 5abc Is Social Good the Next Killer App? Something sexy happened at SXSW 2014 that didn't involve Lady GaGa: an unprec- edented number of do-gooding Geekerati showed up, wanting to change the world. Does that mean social good has "made it," or just become the latest trend to generate lots of hype but little impact? Come to this session ready to get your hands dirty ex- ploring what authentic, lasting social change could really look like. Eve Simon Core Conversation // Intermediate // #leadchange 5:00 PM ACC: Room 6ab Technology Needs Latinas: Bold Decision Makers In late May 2014, Google released its diversity report. As expected, the numbers were not good. Google's technical workforce, worldwide, is 30 percent women. In the Unit- ed States, the numbers are two percent Black and three percent Hispanic. Being suc- cessful in technology requires challenging courses. Very few women try these male dominated degrees, even fewer of these women are Latinas. Ana Karen Ramirez Tellez, Daniela Victoria González Dual // Advanced // #latinabold 5:00 PM ACC: Ballroom E Pushing the Envelope Forward: Latin@s in Tech Kety Esquivel organized the first Latin@s in Tech Summit with the Kapor Center for Social Impact. We'll discuss the Summit, the role of Latinos in Tech as creators, inno- vators and investors and explore what can be done to bridge the gap between the current status of Latinos in the pipeline and the opportunity given the numbers. The session will provide concrete solutions to move us forward. Deldelp Medina, Francesca Escoto-Zavala, Kety Esquivel, Rosalinda Zepeda Panel // Intermediate // #latinotech 5:00 PM ACC: Ballroom F Breaking Bad Boundaries: Latina Entrepreneurship Latina entrepreneur Luisa Frias divulges the secrets of success to encourage oth- er women to break the bad boundaries revealing what it takes to ignite a series of change in the landscape of business and innovation. The CEO of Lulu Sync, Frias will provide precise action-orientated solutions to creating change for a traditionally un- derrepresented market sector that is on the brink of expansion. Luisa Frias Solo // Advanced // #latinatreps TUESDAY, MARCH 17 9:30 AM ACC: Room 9abc PanelPicker Tips for Success In July 2015, SXSW will start accepting speaking proposals for the March 2016 event via the PanelPicker interface. This process is a very competitive one – only about one in five proposals are accepted. Attend this session to learn how to make your idea for a solo presentation or panel for SXSW 2016 as strong as possible. To Be Announced Panel // Beginner // #sxswpptips 11:00 AM ACC: Room 5abc Screens and Stereotypes: How SocialTV Amplifies Images Stereotypes of women of color are leaping from TV screens to smartphone and tablet screens. Reality shows that feature women of color rely on ancient and ugly stereo- types to draw audiences. SocialTV amplifies those images and networks are powerful socialTV influencers that use those images to promote TV shows. SocialTV challenges networks to go beyond typical marketing strategies to push shows. Lynessa Williams, Sherri Williams Core Conversation // Advanced // #SocialTV 11:00 AM ACC: Room 6ab Lessons From Africa: Relationships Over Privacy? Relationships drive African innovation, where mobile subscribers are approaching the one billion mark. Rapid ICT expansion has resulted in unprecedented mobile technol- ogy advances in banking, education, healthcare, agriculture, and community develop- ment. Learn how valuing relationships over privacy helps Africans connect and enable communities through technology. Part of the IEEE Future ID Series. Jessica Colaço Solo // Intermediate // #ieeeAfrica 11:00 AM ACC: Room 9abc The Arc of Emerging Technology: Patents Predict It This session will look at how to use the patent as a tool for predicting the future. It will explore how our patent system really works. The concept behind the patent is simple: teach something new, get a limited monopoly in exchange. Many disparage the patent because of its sharp monopolistic teeth; few realize the patent also traces the arc of technology into the future, if you know how to look. Gregory Stobbs CLE // Advanced // #CLEpatents 11:00 AM ACC: Room 10ab Putting Policymakers to Work For You From coast to coast, entrepreneurs are building vibrant businesses that create jobs and energize the economy. While some policymakers are unaware of Internet-driven innovation happening in their districts, many others are eager to learn more. How can startups engage with governments to build smart, pro-innovation policies and help policymakers recognize the value of disruptive innovation? Adrian Fenty, Grover Norquist, Julie Samuels, Michael Petricone Panel // Intermediate // #policywork 11:00 AM ACC: Ballroom E Decoding Percepciones: CS, Latinos and Storytelling "If you can't see it, you can't be it." Despite the growing number of Computer Science (CS) jobs, the number of girls and ethnically diverse boys studying CS remains low. Top entertainment creators will discuss with senior Google engineers how tech, entertain- ment, and media can start to tell a different story – one that will reflect a multicultural population across the Americas. Joanna Johnson, Julie Ann Crommett, Sowmya Subramanian, Susan Cartsonis Panel // Intermediate // #SXAmericas Convergence 12:30 PM ACC: Room 6ab Global Competitions that Change the World Making All Voices Count is an open government initiative that operates in the global south and in this session it shares its mixed toolkit of collaborative approaches that make it one of the most inclusive programs in the world. For anyone looking to host a global competition capable of changing the world, the online and offline best practic- es from this team can help them shape their approach. Nathaniel Manning Solo // Intermediate // #allvoices GLOBAL IMPACT & POLICY AUSTIN CONVENTION CENTER, LEVELS 3 AND 4: 500 EAST CESAR CHAVEZ STREET 156 SXSW 2015 Interactive Festival FESTIVAL SESSIONS