The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
FRIDAY, MARCH 13 11:00 AM ACL Live at the Moody Theater: ACL Live Big Data and AI Need Each Other And You Need Both Will Artificial Intelligence be the catalyst that brings ROI and tangible asset value to data? For companies of all sizes, the cross section of big data and AI will help you find new sources of revenue, drive new products and help win and keep loyal customers. We will discuss whether Big Data will fuel the growth of AI or if AI will be the key to unlocking big data. Presented by Umbel. Ganesh Bell, Maher Masri, Manoj Saxena, Michael Stewart Panel // Intermediate // #dataandai 11:00 AM Palm Door on Sixth: Main Stage Embracing Digital as the New Normal Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that your consumer really cares about what you are say- ing? This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms while keeping things personal. Presented by Hudson Rouge. Paul Miser Solo // Intermediate // #Lincoln 11:00 AM Radisson: Riverside Ballroom Simple Ways to Massively Increase Your Content There are reasons content marketing has become a business priority. When done right it improves search rankings, fuels social media initiatives and is the foundation for email marketing. Featuring a live case study from NBC Sports on managing content needs for daily social efforts and major events like the Super Bowl or the Olympics. Presented by Oracle. Kalia Garrison, Lyndsay Iorio Signor Dual // Advanced // #content123 11:00 AM Sheraton: Capitol Ballroom What Is A Brand Now Anyway? Product branding used to assure quality. Digital connectivity and community bring immediate transparency to most products and manufacturers have online voices, con- versations, and relationships and are more like people than institutions. Consumers help shape company reputations. We ask marketers: what is the value and purpose of a brand? Presented by Media Post. Laura Gordon, Vinoo Vijay, James Ward, Russell Wagner Panel // Intermediate // #MPost 11:00 AM Trinity Hall What Marketers Can Learn From Political Campaigns This panel will discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions, brands can create a community of advocates. Presented By Team Detroit. David Murphy, Michelle Mullineaux, Peter Bouchard, Rich Mintz Panel // Intermediate // #TDSXSW 12:30 PM ACL Live at the Moody Theater: ACL Live How Big Data Helps Convert Fans into Customers Big data empowers big opportunities to increase ROI, wow your customers and drive conversions. Learn how market leaders are driving ROI by using big data to identify, segment and target their most likely to buy customers. It's about customer lifetime value and how big data can make your brand driven by happy, loyal customers who repeatedly come back for the experience. Presented by Umbel. Anthony Piedmonte, Nick Goggans, Peter Scott, Rob Laycock Panel // Beginner // #bigdataROI 12:30 PM Palm Door on Sixth: Main Stage Global Digital Trends for The Luxury Consumer Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This session will showcase thoughtful strategies that cater to new and emerging trends in the luxury market. Presented by Hudson Rouge. To Be Announced Panel // Intermediate // #Lincoln 12:30 PM Radisson: Riverside Ballroom Cross-Channel Data Driven Marketing With TV Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about data activation in television, the largest area of advertising and marketing. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messag- ing. Presented by Oracle. Molly Parr Solo // Advanced // #OnlinetoTV 12:30 PM Sheraton: Capitol Ballroom Beacons, mPay and The Great Shopper Reboot Consumers have been transforming the shopping experience with personal technol- ogy long before retailers themselves caught on. But with in-store sensor and beacon technology, branded apps and mPayments, retail wants their store back. Will they get it? Should they? Retailers at the cutting edge of these technologies share how they are rebooting in-store moments. Presented by Media Post. Daniel Gutwein, Laura Davis Taylor, Ryan Bonifacino, Sean Bartlett Panel // Advanced // #MPost 12:30 PM Trinity Hall Using Data to Create Rich User Experiences Consumers are leaving a trail of data signals online as they engage with brands. Shop and buy them brand goods and services. These data trails when combined with an- alytics and behavioral science, can help create rich and relevant experiences that deliver value to the consumer and drive conversion to brands. Presented by Team Detroit. Mike Bentley, Scott Lange, Subu Desaraju, Susan Mersch Panel // Intermediate // #TDSXSW 2:00 PM ACL Live at the Moody Theater: ACL Live How to Prepare for The Tidal Wave of Big Data Jobs According to the CDO Club in 2014, there were thousands of Chief Digital Officers and Data Scientists worldwide. Data experts will be a scarce, valuable commodity in the next decade and a huge opportunity for people with the right skill sets. In this session, you'll hear from top industry executives about how to navigate the new job landscape in the age of big data. Presented by Umbel. Amen Mashariki, David Mathison, Sree Sreenivasan, Tracey Wallace Panel // Beginner // #datajobs 2:00 PM Palm Door on Sixth: Main Stage An Experiential Campaign for The Modern World Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label Home program gives luxury travelers the opportunity for real experiences in high end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world. Presented by Hudson Rouge. Juliette Ferrara, To Be Announced Panel // Intermediate // #Lincoln 2:00 PM Sheraton: Capitol Ballroom Content Marketing vs Don Draper: The End Of Ads From branded entertainment and viral video to native advertising and social media presence, is content really the future of advertising? Brands are publishers, entertain- ers, resources. Sponsors don't interrupt digital media experiences; they help build and enhance them. So, is advertising as we know it a relic of 20th century mass media? Is Don Draper obsolete? Presented by Media Post. Ken Bracht, Linda Boff, Stephanie Losee, Jamie Reilly Panel // Intermediate // #MPost 2:00 PM Trinity Hall Visual Storytelling: The Power of Design and Data In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are compre- hended. This panel will look at design as a powerful visual storytelling tool to craft engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit. Michele Silvestri Solo // Intermediate // #TDSXSW PARTNER PROGRAMMING VARIOUS VENUES IN DOWNTOWN AUSTIN 180 SXSW 2015 Interactive Festival FESTIVAL SESSIONS