The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
11:00 AM Sheraton: Capitol Ballroom Art, Robo Ads and Tech Marketing of Tomorrow Don Draper, meet Hal 9000. Data driven ad delivery and big data analytics have been the focus of advertising investment of late. But is there room for big ideas in the new machine? As analytics and programmatic ad delivery stretch across all media, will it reduce everything to performance advertising that lacks the ability to inspire? Pre- sented by Media Post. Christine Bensen, Keith Johnston, Marc Sobier, Marjorie Gray Panel // Advanced // #MPost 11:00 AM Trinity Hall Reinventing the Car Customizer Again In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were as- tounding. The Customizer became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit. Presented by Team Detroit. Christian Colasuonno, Krysty Sagnia, Stuart O'Neil Panel // Intermediate // #TDSXSW 12:30 PM Courtyard: Rio Grande Ballroom A Peek Inside the World of Collecting Art Online Increasingly, collectors worldwide are purchasing works of art online. With the pro- fusion of options to choose from, it's not just multi-millionaires who can afford to buy artwork. It's easier than it seems, and this panel will reveal what you need to know to get comfortable. Presented by Christie's. To Be Announced Panel // Intermediate // #christies 12:30 PM Omni Downtown: Capital Ballroom Net Infrastructure: The Economy's Hidden Backbone Join I2C, US policymakers, and tech leaders to discuss the issues facing tech, inno- vation, and entrepreneurs in the new Congress. The Internet Infrastructure Coalition supports those who build the nuts and bolts of the Internet, and we treat it like the noble profession that it is. Presented by the Dell ATC Policy Labs. Cathy McMorris Rodgers, Cheri Bustos, Hilary Van Der Meulen , Sunday Yokubaitis Panel // Intermediate // #PolicyLabs 12:30 PM Radisson: Riverside Ballroom Changing the Human Experience with Mobile Location Mobile is connected to everything around you. We are on the cusp of a great awaken- ing as consumers go from the handy GPS to highly contextual, location enabled real world experiences. Businesses will serve customers in ways never possible before using macro, micro and historical location insights. Effortless experiences and seren- dipitous moments are mere taps away. Presented by Urban Airship. Ajay Waghray, Corey Bergman, Kevin Hunter, Michael Richardson Panel // Advanced // #UrAirship 12:30 PM Sheraton: Capitol Ballroom Who Wants To Be a YouTube Ad Millionaire So you want to be the next PewDie Pie, skydoesminecraft or CaptainSparklelz and make bank on advertisers hoping to ride your YouTube fame? YouTube stars and their sponsors explore what content and marketing partnerships really work here. What do brands want from talent? How does it scale? And what are the odds of success on a platform where everyone is a TV channel? Presented by Media Post. Rob Griffin, Chris Landa, To Be Announced Panel // Advanced // #MPost 2:00 PM Courtyard: Rio Grande Ballroom The Use of New Media in Contemporary Art In this panel, we're introducing a dialogue with a new media artist in discussion with their curator regarding an exploration of new media and its role in contemporary art. How audiences interpret the work? What is the future of new media, and who will be using it? How is technology changing the "traditional" practices of contemporary art? Presented by Christie's. To Be Announced Dual // Intermediate // #Christies 2:00 PM Omni Downtown: Capital Ballroom The Cake is Not a Lie: Gamers and the US Workforce Join the Entertainment Software Association, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. ESA is exclusively dedicated to serving the business and public affairs needs of com- panies that publish computer and video games. Presented by the Dell ATC Policy Labs. Cris Turner, David Jolly, Michael Gallagher, Tony Cardenas Panel // Intermediate // #PolicyLabs 2:00 PM Sheraton: Capitol Ballroom Excuse Me!: Do Marketers and Chat Really Blend? Users love their messaging apps, but do they want advertisers to be part of the con- versation in Snapchat, WhatsApp, Kik, LINE, etc? We ask the apps and early sponsors to reflect on the early tests and what marketers really get from these environments and whether chatters really want them there. Presented by Media Post. Diego Nunez, Heather Galt, Joline McGoldrick, Paul Jones Panel // Advanced // #MPost 3:30 PM Ashbel Smith Hall: Exterior Courtyard Discover University of Texas System Future Finders This session is a two-part discussion and reception lead by Cecilia Conrad, PhD Vice President of the MacArthur Fellows program. Conrad will lead a conversation with some of the brightest minds in the University of Texas system which include: Thomas Geisbert, PhD at UTMB, Jim Allison, PhD at UT MD Anderson and Clay Johnston, MD, Dell Medical School. Presented by The University of Texas System. Thomas Geisbert, Laurence Cooper, To Be Announced Panel // Beginner // #FuturFindr 3:30 PM Courtyard: Rio Grande Ballroom Museums Today: More than Social Media Posts This panel focuses on the initiatives that make museums experiential, such as con- certs, and events that bring in a wider audience. By bypassing the traditional venues, the DJs and musical artists create a new experience within a museum setting. How does the modern museum come to terms with its new position and what are we to make of it? Presented by Christie's. Kathleen Massara, To Be Announced Panel // Beginner // #christies 3:30 PM Omni Downtown: Capital Ballroom Making Sense of the Competitive Comms Landscape Join COMPTEL, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. Washington's public and private sector champions of innovation and entrepreneurs discuss the 114th Congress' chal- lenges and opportunities, the likelihood of progress on privacy, and what YOU can do to make a difference. Presented by the Dell ATC Policy Labs. Ben Lujan, Chip Pickering, Joe Kennedy, Rene Ellmers Panel // Intermediate // #PolicyLabs 3:30 PM Radisson: Riverside Ballroom Watch What Happens Next: a World of Wearables Join leading brands and innovators shaping the future of wearable mobile experienc- es to connect with customers in impossible ways. Panelists will discuss trends and initiatives shaping the future of a rapidly growing ecosystem of wearables and mobile services, highlighting today's successful strategies and demystifying the challenges and opportunities of the future. Presented by Urban Airship. Asif Khan, Julie Ask, Richard Ting, Scott Townsend Panel // Advanced // #UrAirship 3:30 PM Sheraton: Capitol Ballroom How Can Mobile Advertising Not Suck Can't mobile be any better than a shrunken web of micro banners, annoying prerolls and frustrating interruptions? Wasn't this supposed to be an opportunity to reboot dig- ital advertising for a more intimate and portable medium? When and how will mobile advertising be any good? Presented by Media Post. Jim Ensign, Shelby Savillle, Tom Bick Panel // Advanced // #MPost PARTNER PROGRAMMING VARIOUS VENUES IN DOWNTOWN AUSTIN 182 SXSW 2015 Interactive Festival FESTIVAL SESSIONS