The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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12:30 PM JW Marriott: Salon 4 The Urban Legend of Social Media Marketing Social marketing has become mandatory for brands, but the ground is shifting under marketers' feet as social powerhouses move to monetize their platforms. As organic reach plummets, brands are forced into a paid media corner just to engage the com- munities they've spent decades building. Learn how social media marketers need to evolve their programs to achieve long-term success. Jordan Kretchmer Solo // Advanced // #ownsocial 12:30 PM JW Marriott: Salon 7 Youth Activism in a Post Snowden World What form is Millennial activism taking and is it different from what came before? How have Edward Snowden's actions changed the state of activism for a new generation? Marco Werman, host of PRI's The World, will sit down with influential blogger and academic Zeynep Tufekci for an in-depth conversation about privacy, social media censorship, hashtag activism, and global youth protests. Marco Werman, Zeynep Tufekci Dual // Advanced // #SafeMode 12:30 PM JW Marriott: Salon 8 Unfiltered: Do Women Need to Get Real on Instagram This session will examine the psychological impact that Instagram is having on its mostly female-user base. The debate, led by Real Simple's Lori Leibovich will cen- ter on whether the way we use Instagram distorts reality, especially for women and mothers. Ashley Ford, Busy Philips, Lori Leibovich, Stacy London Panel // Intermediate // #WomenIRL 3:30 PM JW Marriott: Room 404 Hiding in Plain Sight, Anonymizing the Internet With the NSA and corporations seemingly tracking your every move online, how do anonymous services and networks truly protect your information? We'll explore every- thing from incognito mode, to TOR, to apps like Whisper and Secret. Taking a develop- er's point of view on the available code and implementations of each type of service. Ian MacDowell Core Conversation // Intermediate // #PlainSight 3:30 PM JW Marriott: Salon 4 Growing Up Digital: Raising Tech Savvy Kids Left to their own devices, how do children explore the digital world? Their understand- ing of tech is different from ours; kids use tech as a way to learn about themselves and the world around them. In this session we'll share strategies for thinking about tech- nology in a positive way to help our kids build a healthy understanding and respect for tech and find their place in the digital world. Elysse Zarek, Paul McAleer Dual // Intermediate // #kidstoday 3:30 PM JW Marriott: Salon 7 Lost in Translation: Slang, Search and Social NLP technologists Farzad Ehsani and Howard Lau have their ear to the ground on how slang, sarcasm and sentiment affect web search and social analytics. At this session, they will deliver an "emotional" live discussion of NLP technology and linguistic con- text, and offer a peek into what the future holds for computers that will someday truly understand what we say, no matter how we say it. Farzad Ehsani, Howard Lau Dual // Intermediate // #SXSWSlang 3:30 PM JW Marriott: Salon 8 Data (in)Security: MIT Scientists Tackle Privacy Revelations about government surveillance and corporate data breaches have spurred tough questions on data privacy. How do we use data to solve problems without sacrificing anonymity? A panel of researchers at MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) will discuss their work on the subject and the biggest challenges for today's data scientists and privacy advocates. Danny Weitzner, Ronald Rivest, Sam Madden Panel // Advanced // #CSAILPrivacy 5:00 PM JW Marriott: Room 404 Everyone's a Little Gay: Thanks, Social Media! Is everyone finally able to admit they're just a little gay? Or is it that dissent is finding its voice elsewhere? What is the true impact of social media in the battle for acceptance? A digital media expert and a comedian in the brand business – both of whom are a little gay – will talk about how the love online is making a difference in the larger world. Edward Revis, Graham Nolan Core Conversation // Beginner // #areyougay 5:00 PM JW Marriott: Salon 4 Serial, Social Engagement to Build Global Fanbase With almost a billion reads and half a million fans on Twitter and Instagram, twenty five year old Texas native Anna Todd, is a social media phenomenon. So, how'd she do it? Anna completely removed the barrier between writer and reader. She's made reading a fully interactive experience for her millions of devout and enthusiastic fans. Anna Todd, Candice Faktor Dual // Intermediate // #AnnaTodd 5:00 PM JW Marriott: Salon 7 We're All ADHD: Social Media & Attention Disorders As of 2011, 11 percent of children age 4–17 and 20 percent of college students were diagnosed with ADHD, making it the second most commonly diagnosed long-term health disorder in young adults. But what if we're doing it to ourselves with our "always-on" lifestyles? In the past decade we've seen significant changes to our col- lective attention span. What if we're all ADHD? Dr. Michael Pietrus, Lizz Pietrus Dual // Advanced // #AllADHD 5:00 PM JW Marriott: Salon 8 When Should Privacy Trump Free Speech? An editorial from The Wall Street Journal warned this would create "An Internet with borders," where access to information differs depending on where you live. Join us for a discussion of the limiting principles of privacy, the Balkanization of the Internet, Eu- rope's "right to be forgotten," and how these factors affect American tech companies and Internet entrepreneurs. Emma Llansó, Jillian York, Mike Godwin, Zach Graves Panel // Intermediate // #SXPrivacy MONDAY, MARCH 16 9:30 AM JW Marriott: Room 404 Social Media Strategy Swap Every community manager has his or her own secret sauce when creating and execut- ing awesome social media campaigns. At this Social Media Strategy Swap, we'll swap the latest and greatest social media strategy and execution tips and tricks. Come pre- pared to hear strategy tips from social media experts and share your secret sauce to make the socialsphere a more engaging place to work. Jessica Warren, Martín La Rocca Core Conversation // Intermediate // #SXSwap 9:30 AM JW Marriott: Salon 4 What's Next? Surveillance Reform Post-Snowden There have been many executive, legislative, and judicial reforms in the year since Edward Snowden exposed the inner workings of the NSA. But how much has really changed? To explore this question, the Strauss Center will host a session featuring debate and dialogue between two experts in the field: Professor Robert Chesney of UT's Strauss Center, and Hanni Fakhoury of the Electronic Frontier Foundation. Hanni Fakhoury, Robert Chesney Dual // Intermediate // #UTintel 9:30 AM JW Marriott: Salon 7 Money Can't Buy Happiness but Data Can Teach It We're on the precipice of combining our desire for happiness with data analysis and visualization, which will help build the emotional graph. As the social graph helps us understand our connections to people, places and things through various online activities over time, the emotional graph will blend our interest in happiness with our ability to better understand our lives through digital tools. Acacia Parks, Ofer Leidner Dual // Intermediate // #DataGraph SOCIAL & PRIVACY JW MARRIOTT AUSTIN, 4 TH FLOOR: 110 EAST 2 ND STREET FESTIVAL SESSIONS SXSW 2015 Interactive Festival 191