The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
3:30 PM JW Marriott: Salon 8 What Keeps the Internet's Leading CPOs Up At Night The explosion of social media, mobile devices and Internet sharing has pushed priva- cy to the forefront of consumer's consciousness. Coupled with recent developments privacy is what everyone is talking about, and Facebook, Google and Microsoft are always in the debate. Join a panel of privacy leaders from these three major compa- nies as we explore the hottest topics and trends in the privacy world. Brendon Lynch, Erin Egan, J Trevor Hughes, Keith Enright Panel // Intermediate // #privacypro 5:00 PM JW Marriott: Room 404 15 Minutes of Shame: A Survival Guide There was a time when our 15 minutes – whether fame or shame – would evaporate as quickly as it appeared. The proliferation of the Internet, however, has granted ongoing access to our successes and failures. This presentation will explore the three main types of cyber shaming and the best survival practices for both people and brands. Megan Wintersteen Core Conversation // Intermediate // #cybershame 5:00 PM JW Marriott: Salon 4 Beyond Privacy: Surveillance's Threat To Liberty Big data and surveillance threaten more than just privacy. Free speech, security and equality are also under threat. But there's nothing inevitable about technology over- powering liberty. We can regain control over our data and our lives. The ACLU's Ben Wizner speaks with Bruce Schneier, the country's leading public interest technologist, about the world we're creating and how we can fight back. Ben Wizner, Bruce Schneier Dual // Intermediate // #libertech 5:00 PM JW Marriott: Salon 7 How Technology Created America's Tweethearts Some people fall in love at first sight. For us, it was at first tweet. As dating coaches, we believe that you shouldn't fear technology's role in your dating life or relationships but embrace it. In this session, we'll detail how technology has changed the way we view dating and relationships…and what that means for the future of marriage. Laurie Davis, Thomas Edwards, Jr. Dual // Intermediate // #LoveStory 5:00 PM JW Marriott: Salon 8 The Future of Privacy There is a consensus that ECPA needs to be updated to reflect the changes that have occurred since its enactment in 1986 and that legislation should have flexibility for additional advancements for the Internet industry. During the course of the discussion, panelists will discuss various types of Internet platforms and the need for ECPA reform. Blake Farenthold, Michael Beckerman, Suzan Delbene Panel // Advanced // #ChangeECPA SUNDAY, MARCH 15 9:30 AM JW Marriott: Room 404 Fingerprints Are Usernames, Not Passwords As biometric sensors find their way into your consumer devices, you will be tempted by your device manufacturers and app providers to use them for authentication. While I won't tell you, "Don't do it," we will discuss the consequences of using biometrics for authentication, rather than identification. Dustin Kirkland Core Conversation // Intermediate // #biometrics 9:30 AM JW Marriott: Salon 4 Human & Robot: Friends or Foes in the Digital Age? Does technology replace humans? Hearsay Social CEO Clara Shih shares her vision of how technology replaces AND enhances human capital. We can imagine changes stemming from drones or self-driving cars, but other disruptions seem less clear. Will there be a human element in retail? How will tech transform relationship manage- ment? With tales from Fortune 500 companies, Shih shows where we're headed. Clara Shih Solo // Intermediate // #HumanRobot 9:30 AM JW Marriott: Salon 7 Privacy Matters: Baking Privacy into Your Apps "Privacy by design" is a nice concept, but what does it mean? When designing mobile devices and apps, engineers and developers are encouraged to think about privacy and security measures at early stages of product development. This panel will discuss exactly how one does that by focusing on specific cases in which the panelists have worked in order to provide clear takeaways. Deepti Rohatgi, Gautam Hans, Jon Callas Panel // Advanced // #PrivacyApp 9:30 AM JW Marriott: Salon 8 Advocates vs Agitators: the Social Influence The vast and growing social media arena has allowed brands to receive praise and, more often, get publicly shamed by customers. When customers become ugly, when do brands decide to stand up to the trolls and not be bullied? Join Digiday's Shareen Pathak as she moderates a panel featuring Chevrolet's Jamie Barbour, Southwest Air- lines' Alice Wilson and Oracle's Meg Bear. Alice Wilson, Jamie Barbour, Meg Bear, Shareen Pathak Panel // Advanced // #influencer 11:00 AM JW Marriott: Room 404 Give Me Your Data, but Stay Away From Mine! Our data has become one of the most valuable commodities in the world; which places it at the nexus of rich debates around use, privacy, and application. Many say, don't track or collect my personal data, but find me the fastest route, find me if I'm lost, and personalize everything for me. How do we navigate through conflicting needs and the data that seems to lie at the center of it? Damien Patton, Tim Sparapani Core Conversation // Advanced // #datapickle 11:00 AM JW Marriott: Salon 4 The Empathy Gap: Why Stalin Nailed Big Data "One death is a tragedy; one million is just statistics," so said Joseph Stalin, high- lighting the key issue with big numbers. Data, in its nature, is dehumanizing. Over the past few years the behavior of governments and brands that have ownership of our data has come under increased scrutiny as privacy violations become commonplace. Harrison will argue it's time we put people back into data. Martin Harrison Solo // Intermediate // #EmpathyGap 11:00 AM JW Marriott: Salon 7 Data Discrimination: Exploring Big Data and Bias Data analytics gives businesses and government powerful new tools. Analyzing data troves allows companies to spot inefficiencies in supply chains. This panel will ad- dress the ethical and legal questions about big data analysis – and discuss ways to avoid an age of digital inequity as more data is being collected, stored, and analyzed about us than ever before. Mallory Duncan, Michael Farrell, Nicole Wong, Sascha Meinrath Panel // Advanced // #DataBias 11:00 AM JW Marriott: Salon 8 Hacker to InfoSec Pro: New Rock Star Generation Many young malicious hackers feel like rock stars. But what if we could help reshape this perception and encourage them to channel their work into something more pro- ductive, while also filling talent shortages in the InfoSec industry? Join a self-pro- claimed hacker, a US Secret Service agent and an InfoSec pro as we address what we need to do, how to start making changes, and why. Kent Bloomstrand, Tiffany Rad, Tom Edwards Panel // Intermediate // #HackStar 12:30 PM JW Marriott: Room 404 Screw Privacy, Just Give Me Value for My Data The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, companies have generally treated data collection as a trade secret. Join Lisa Pearson and Lee Maicon as they discuss the shared respon- sibility of businesses and consumers to understand the fundamentals of data literacy and the value exchange between shoppers and businesses. Lee Maicon, Lisa Pearson Core Conversation // Intermediate // #data4value SOCIAL & PRIVACY JW MARRIOTT AUSTIN, 4 TH FLOOR: 110 EAST 2 ND STREET 190 SXSW 2015 Interactive Festival FESTIVAL SESSIONS