The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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2:00 PM Four Seasons: San Jacinto Science Over Tradition: The New Edge in Sports Sport science and technology is the newest competitive advantage sought. From heart rate to distance run to athletic intelligence, it is now possible to measure over 75 different aspects of athletic performance. Interpreting this data is the key. We will dis- cuss the newest technology in sport science as well as best practices and applications for maximizing an athlete's true potential. Gary McCoy, Leonard Zaichowsky, Lindsay Thornton, Scott Goldman Panel // Advanced // #SXsports Convergence 3:30 PM Four Seasons: Ballroom AB MLBAM and NASCAR: Sports and Technology Converge How is technology and innovation impacting the sports you love? From mobile apps to analytics, wearables to live streaming, iBeacon to officiating, technology has been a game changer — and sports leagues are spending immense amounts of money to enhance, refine, and, ultimately, improve their products. Don't miss this conversation with two of the most influential figures in sports. Bob Bowman, Brent Dewar, Rachel Nichols Panel // Beginner // #SXsports Convergence 3:30 PM Four Seasons: Ballroom CD The Future of Doping and PEDs Think elite sport is about fair play and sportsmanship? Think again. Sport in the 21st century is about exploiting every possible advantage — some allowed, some not — in the pursuit of glory and fame. What will the cheaters do next? Follow along this discus- sion with legend Edwin Moses, chairman of the U.S. Anti-Doping Agency, and Jason Gay and Matt Futterman of The Wall Street Journal. Edwin Moses, Jason Gay, Matthew Futterman Panel // Advanced // #SXsports Convergence 3:30 PM Four Seasons: San Jacinto Drones and the Texas 500: A Broadcast Challenge What if it were possible to broadcast from a drone directly to the largest high definition screen in the world? Many times, certain areas of a field or sports area are difficult to cover from an aerial perspective. Pole cameras, helicopters, and building photos just won't do it. Drones have the potential to see what no other camera can, and tell a story from the fan's perspective. Benjamin Martin, Jaime Carlin, Michael Rocha Panel // Advanced // #SXsports Convergence 5:00 PM Four Seasons: Ballroom AB Competitive Advantage: Mental Health in Athletics Sport psychology is a broadly defined phrase. Some believe sport psychology to be performance driven. Others note sport psychology is managing the mental health of athletes. We believe that sport psychology is not dichotomous but rather a spectrum that incorporates both performance interventions and mental health treatments. This panel will discuss the fusion between performance and mental health. Doug Hankes, Mary Wilfert, Nicki Moore, Patrick Baillie Panel // Advanced // #SXsports Convergence 5:00 PM Four Seasons: Ballroom CD The Near-Future of Sports TV TV sports have never been more innovative or entertaining for fans. We are in the middle of redefining sports on TV to be sports on screens, leading to a surge in cre- ative executions. This panel brings together some of the most influential and insightful executives in the industry for a fast-paced discussion about the near-future landscape — and what that means for the long-term future. Dan Shanoff, John Ourand, Marie Donoghue, Ron Wechsler Panel // Intermediate // #SXsports Convergence 5:00 PM Four Seasons: San Jacinto Live Podcast: His and Hers Michael Smith and Jemele Hill discuss their views on sports through the lens of social currency. Their storytelling enlightens the intersection of sports, social responsibility, politics and their passions for music and movies. Their thought provoking opinions al- ways appeal to a diverse audience, which is expanded through a strong social media presence. Jemele Hill, Michael Smith Dual // Intermediate // #SXsports Convergence SUNDAY, MARCH 15 9:30 AM Four Seasons: Ballroom AB The New Cathedral: Sports Stadiums Sports. Technology. Culture. Together, these factors are converging to create Amer- ica's new cathedral: the modern stadium. This shift drives the need for a new experi- ence — a sports facility for the future that is interactive, responsive and experiential. We will provide a window into the latest innovations in architecture impacting the fan, athlete and everyone in between in the coming decades. Brian Mirakian Solo // Intermediate // #SXsports Convergence 9:30 AM Four Seasons: Ballroom CD Start The Presses: The Rise of Indie Sports Mags While mass-market sports magazines struggle, a new generation of independent publishers is finding strong niche support. From soccer-focused titles like Memphis's Howler to artful generalists like Brooklyn's Victory Journal, for these content startups, print is the backbone of multifaceted content strategies. We'll feature firsthand expe- riences from three founders whose adventures will resonate. Christopher Isenberg, George Quraishi, Mark Lavoritano, Max Linsky Panel // Intermediate // #SXsports Convergence 9:30 AM Four Seasons: San Jacinto Crowdfunding Competitive Athletes Help solve the problem of athlete and team fundraising, including for Olympic ath- letes, and how they can increase their fundraising ability. People are going door-to- door with clipboards and not retaining any data. Meanwhile, 85 percent of US Olympic hopefuls earn under $15,000 per year. People think sponsorships are the only option, but that is a needle in a haystack. Is there a better way? Emily White Core Conversation // Advanced // #SXsports Convergence 11:00 AM Four Seasons: Ballroom AB Developing Character in High Performers Hear from experts in performance psychology as to what are the attributes of high performers and how these attributes can be developed. You will also hear from coach- es on the front lines of developing high performers — be it on the playing field or the battle field. How is a high performer born or made? What role does character play in performance? How do you develop character? Angus Mugford, Ashley Merryman, Chris Weinke, Gary Denham Panel // Intermediate // #SXsports Convergence 11:00 AM Four Seasons: Ballroom CD Athletes and Musicians Direct-To-Consumer Media An in-depth look at the world of branding and marketing, and the evolution of digital sponsorships in social media markets for alternative athletes. Olympian Shaun White, Ultimate Frisbee star Brodie Smith, musician Steve Aoki and TheAudience's Oliver Luckett discuss social sports content that adds value for brand partners. Oliver Luckett , Steve Aoki, Brodie Smith, Shaun White Panel // Advanced // #SXsports Convergence 11:00 AM Four Seasons: San Jacinto Sports Mega-Events: Do They Have a Future? Sports mega-events (SMEs) are being called into question. Environmental concerns, and protests against subsidizing for-profit events, have led to a general skepticism concerning the public benefits of SMEs. Can the current model of SMEs be justified? How can local populations benefit from SMEs? And what new models are needed to ensure SMEs are sustainable into the future? Ben Carrington, Dave Zirin, Jules Boykoff, Piara Powar Panel // Advanced // #SXsports Convergence 12:30 PM Four Seasons: Ballroom AB Fantasy Sports: Changing the Fan Experience Daily Perhaps nothing has made a greater impact on the sports fan experience than fantasy sports. And with the rise of daily fantasy leagues, the landscape is changing. Join the leaders of two of fantasy sports' biggest players as they discuss and debate what fantasy's future impact will be for sports fans across the globe. Clifton Ma, Nigel Eccles, To Be Announced Panel // Beginner // #SXsports Convergence SPORTS FOUR SEASONS HOTEL: 98 SAN JACINTO BOULEVARD 198 SXSW 2015 Interactive Festival FESTIVAL SESSIONS