The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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12:30 PM Four Seasons: Ballroom CD El Nuevo Latino: Fusing Cultures and Values Hispanic Millennials are forging a new mainstream. They are redefining American and Hispanic culture, creating an El Nuevo Latino identity with new values, shared pas- sions and new expressions. The panel will discuss how El Nuevo Latino are breaking stereotypes and reinventing what it means to be Latino in the 21st century, examining sports, tech, music and food. Aldo Kafie, Galina Espinoza, Gonzalo Perez, Jenina Nunez Panel // Intermediate // #SXsports Convergence 12:30 PM Four Seasons: San Jacinto Sports on Facebook: Engaging the Global Stadium Facebook is the largest real-time social media audience for live events and the big- gest collection of sports fans on the planet. Facebook's Head of Global Sports Part- nerships, Dan Reed, will share how athletes, leagues, teams, and sports media are successfully using social media like never before to engage directly with fans, build their brands, and drive business results. Dan Reed Solo // Intermediate // #SXsports Convergence 2:00 PM Four Seasons: Ballroom AB The 12-Month Sports Season If the past year was any indication, sports teams and leagues have truly become year- round sports enterprises. Fans stay engaged with news around high-profile free agen- cy and trades, special events, preseason games, postseason training, and personal looks at their favorite teams and players' lives off the court. Greg Luckman, Melissa Rosenthal Brenner, Rudolf Vidal, Sam Laird Panel // Beginner // #SXsports Convergence 2:00 PM Four Seasons: Ballroom CD Play Good, Look Better: Athletes and Fashion A very non-boring discussion of how athletes have taken their brands and personali- ties into their own hands, with the help of fashion. And how this is being done on and offline, on and off the court. Panelists will come from a variety of worlds, with regard to how they interact with both sports, athletes, fashion, and the media. Rembert Browne, To Be Announced Panel // Advanced // #SXsports Convergence 2:00 PM Four Seasons: San Jacinto Bike Attraction: Urban Bicycling Gets a Makeover The face of urban bicycling is in a rapid rate of change. From better apparel to con- stantly improving bike lanes, more and more people are taking to the streets on two wheels. Join this diverse panel featuring perspectives from all over bike culture for a discussion on how urban bicycling goes from fringe to fashion. Kansas Waugh, Rebecca Gates, Susan Peithman-Criss, Tom Smuts Panel // Intermediate // #SXsports Convergence 3:30 PM Four Seasons: AB Hit a Home Run with Content Creation and Streaming Join WWE and MLB Advanced Media as they share insights into content creation and distribution to global fan bases. With the revolutionary launch of the WWE Network, as well as MLBAM's management of live video across its sports and entertainment partners, these industry leaders examine the evolving media landscape and discuss why the multi-platform strategy is critical to keep fans coming back. George Barrios, Hulk Hogan, Kenny Gersh Panel // Beginner // #SXsports Convergence 3:30 PM Four Seasons: Ballroom CD The Democratization of Sports Commentary In an increasingly social world, sports broadcasts remain a monologue. Unsurprising- ly, sports fans have maintained a love-hate relationship with commentators. Social media redefined our relationship with TV; we can now find an instant inside-out view on Twitter. TV networks protect market share by creating teamcasts. What will be the shape of sports broadcasts in this new world? Andre Pacheco, Eric Conrad, Mary Pilon, Ryan Spoon Panel // Advanced // #SXsports Convergence 3:30 PM Four Seasons: San Jacinto 10 Most Impactful Sports Gambling Moments Of The Year Cousin Sal Iacono takes you through the ups and downs of the last 12 months of sports gambling. Iacono and a moderator will discuss events ranging from the Super Bowl to the World Cup to the Nathan's Hot Dog Eating Contest. A thorough analysis of the stunning conclusions as well as the financial effects of these events on Cousin Sal and the rest of the betting public will be dissected. Sal Iacono, To Be Announced Dual // Beginner // #SXsports Convergence 5:00 PM Four Seasons: Ballroom AB Punch Drunk: Hockey Fighting at a Crossroads Hockey and fighting have always been synonymous. They fight for protection, honor and our entertainment. But in the last decade, the number of fights in NHL games has waned. The goon has been transitioned out while an emphasis on player safety has created an environment in which hockey's traditions and intentions collide. Does fighting still have a place in hockey? Greg Wyshynski, To Be Announced Panel // Advanced // #SXsports Convergence 5:00 PM Four Seasons: San Jacinto Live Podcast: Grantland Sports Podcast Members of ESPN's Grantland, one of the most popular destinations for sports and pop culture coverage on the whole of the interwebs, take the stage for a live podcast in front of the SXsports audience. Grantland members address the good, the bad, the ugly — and everything in between — in the world of sports. To Be Announced Panel // Beginner // #SXsports Convergence ATTENDEES DO AT WORK SXSW WHAT Management Creative development Something else Sales/ marketing Communications/PR Business development 24% 23% 17% 17% 10% 8% SPORTS FOUR SEASONS HOTEL: 98 SAN JACINTO BOULEVARD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 199