5:00 PM Hilton: Salon E
Not the Fun Police: Leveraging HR the Right Way
Long misperceived as the fun police, human resources has been de-emphasized at
many startups. By avoiding establishing a healthy HR practice early on, startups are
losing out on an opportunity to create a place where people want to work. Patty Mc-
Cord, formerly of Netflix, and Margaret Wheeler of Stitch Fix, will discuss how to build
a healthy company culture for the long term.
Kelli Dragovich, Margaret Wheeler
Dual // Advanced // #funpolice
5:00 PM Hilton: Salon F
The Disruptors Dream Team
We are rapidly entering a new era where biology is king, and scientists have been
making impressive advances that could transform our lives. But what's next? What
activities are taking place today that will disrupt our tomorrow? Join us as leaders in
life science innovation describe what potentially disruptive technologies are brewing,
the impact on society and what disruptions they'd like to see. Presented by J&J.
Bernard Munos, David Duncan, Melinda Richter, Nicole Fisher
Panel // Beginner // #WhatsNext
5:00 PM Hilton: Salon G
Bitcoin at SXSW 2015: Real World Applications
Hear this panel of experts discuss current and future real world applications of Bitcoin
including opportunities that exist for entrepreneurs, implications of blockchain tech-
nology and what that means, future uses of Bitcoin, and how Bitcoin adoption can be
increased across various industries. Presented by Chain.com.
Adam Draper, Adam Ludwin, Nick Sullivan, Vinny Lingham
Panel // Beginner // #BTCSXSW15
5:00 PM Hilton: Salon H
Direct to Consumer in a Post-Amazon World
Bayard Winthrop, CEO of American Giant (Slate: "the world's greatest hoodie") and
co-author (with Randy Komisar of Kleiner Perkins) of I F**king Love That Company,
discusses the implications of and opportunities for doing business in a post-Amazon
world. Bayard will speak about hacking the global supply chain, developing best-in-
class products, and creating fervent customer loyalty.
Bayard Winthrop
Solo // Intermediate // #startup
5:00 PM Hilton: Salon J
Is EU Privacy Legislation Killing Data Science?
This session explains the changes in European privacy legislation and how they will
impact data scientists operating inside and outside the EU. We'll consider the key
threats posed by the changes to the data science business and how they can gain
commercial advantage in a world where EU regulators are focussed on consumer
rights and consumers are putting pressure on the data value exchange.
Aurélie Pols, Simon Morrissey
Dual // Intermediate // #sx_datalaw
5:00 PM Hilton: Salon K
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Pitch Event // Intermediate // #schedule
TUESDAY, MARCH 17
9:30 AM Hilton: Room 412
Accelerators by the Numbers: 2014 Rankings
Announcing the 2014 top accelerator programs! The co-directors of the Seed Accel-
erator Rankings Project, professors Yael Hochberg and Susan Cohen will announce
this year's top overall programs, as well as top new and industry-specific programs.
They will also share general insights from their cutting edge research on accelerators,
including what programs impact their local ecosystems.
Susan Cohen, Yael Hochberg
Dual // Advanced // #seedrank
9:30 AM Hilton: Salon B
Secrets of Raising Venture Capital
The most important things you need to know about how venture capital fundraising
works demystified. This panel of experienced VCs will cover fundraising tactics from
seed stage to later stage. There is no one strategy to raising venture capital and as a
first-time startup entrepreneur or an established entrepreneur, you need to pay atten-
tion to different aspects at various stages.
Mike Maples, Nick Beim, Norman Fogelsong, Sarah McBride
Panel // Intermediate // #VC
9:30 AM Hilton: Salon D
Wall Street Embraces the Crowd
Real estate crowdfunding pioneer and Fundrise co-founder Dan Miller will discuss why
crowdfunding investment is attractive to Wall Street and explain how forward-think-
ing business leaders can capitalize on the power of the crowd. Dan will speak from
real-world experience, as president of the only company to have crowdfunded invest-
ment both before and after the JOBS Act.
Jordan Sales
Solo // Intermediate // #startup
9:30 AM Hilton: Salon E
Barking up the Right Tree: Creating a New Category
This panel will uncover the strategies and lessons learned from the newest and most
prominent entrants in the 60 billion dollar pet market: Bark & Co., Whistle and DogVa-
cay. Each has helped to create and define a new era of pet ownership, counting mil-
lions of dog owners as loyal customers. With dogs (73 million) outnumbering kids in
the US, there is plenty of room for growth.
Aaron Hirschhorn, Ben Jacobs, Colleen Taylor, Henrik Werdelin
Panel // Intermediate // #PetTech
9:30 AM Hilton: Salon J
Proprietary to OS: Giving Away Six Million is Hard
After 15 years running a successful business, Ed Schipul released to the world his
source code for his proprietary software, Tendenci. Foreseeing the impact of the
cloud, mobile, and GIS, Ed knew he had to change his business model or become
irrelevant. Open source was the path to future sustainability and innovation.
Ed Schipul
Solo // Advanced // #GoingOS
9:30 AM Hilton: Salon K
Breaking Bitcoin: Flash in Pan or Future of Money?
Regulatory uncertainty, price volatility, and bad actors are among the many challeng-
es that Bitcoin has faced, yet survived. Despite early success, some of the biggest
challenges for Bitcoin may still lie ahead. Can Bitcoin overcome these challenges to
become a mainstream phenomenon? This panel brings together leading industry ex-
perts to examine the past, present, and future of Bitcoin.
Barry Silbert, Jeremy Allaire, Mary Dent, Paul Vigna
Panel // Intermediate // #SXSWBTC
11:00 AM Hilton: Room 412
What the Hell is an Innovation Agency Anyway?
For Mutual Mobile and T3, the term Innovation Agency doesn't just mean ping-pong
tournaments and pounding margaritas. It's a new business model that requires pas-
sion, curiosity, and some big cojones. In this talk, we'll explore how to structure hack-
a-thons, build tech partnerships, court innovative work, and provide practical tips that
can be applied across your whole team or business. You in?
Ben Gaddis, Mickey Ristroph
Dual // Intermediate // #iAgency
11:00 AM Hilton: Salon A
New Ways for Artists to Make Money
Come debate the newest music monetization platforms, including the big plat-
forms such as BandPage, Spotify and SoundCloud, to emerging models such as
freemium, downstream and fan segmentation. Hany Nada, a top investor in music
startups, will discuss ways artists can combine monetization methods to generate
optimum revenues.
Hany Nada
Solo // Beginner // #music
STARTUP VILLAGE & BUSINESS
HILTON AUSTIN DOWNTOWN: 500 EAST 4
TH
STREET; AUSTIN CHAMBER OF COMMERCE: 535 EAST 5
TH
STREET
FESTIVAL
SESSIONS
SXSW 2015 Interactive Festival 215
