The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
FRIDAY, MARCH 13 12:00 PM ACC: Exhibit Hall 5 Welcome to SXSW Interactive Welcome to the 2015 SXSW Interactive Festival. We're excited that you'll be joining us for five days of amazing programming and networking events. SXSW is a community event, so we invite you to come kick this off with us. In this session, hear Hugh Forrest talk about SXSW Interactive 2015, plus ask questions about this year's event and in- troduce yourself to other attendees. Hugh Forrest Featured Session // Beginner // #AskSXSW 12:30 PM ACC: Exhibit Hall 5 How to Rock SXSW in 4 Hours SXSW is an incredible opportunity to take your business or life to the next level. But what's the smart way to do it? And how do you choose from a million options?! Tim Ferriss teaches his personal playbook and explains how The 4-Hour Workweek hit its tipping point at SXSW in 2007. If you want actionable advice and uncommon tactics for getting the most out of SXSW, don't miss this presentation! Tim Ferriss Featured Session // Beginner // #timferriss 12:30 PM ACC: Ballroom D How to Remain Relevant in Today's Digital Age Instead of sharing his thoughts about a team or a player on social, Charles Bark- ley gains our attention on television through open and honest basketball analysis, and personal anecdotes. Barkely and other guests will discuss how one can balance today's ever-changing digital landscape and still maintain relevancy with traditional platforms. Charles Barkley, Richard Deitsch Featured Session // Intermediate // #SXsports Convergence 12:30 PM ACC: Ballroom A Move Fast, Government, or Get Out of the Way Secretary Penny Pritzker and Under Secretary Michelle Lee will discuss how the government is adapting to the rate and pace of technology by re-tooling the patent system, and aligning federal policy to fuel, not slow, innovation. Discover how these efforts help provide American businesses and entrepreneurs with the tools they need to grow and hire. Michelle Lee, Penny Pritzker Featured Session // Advanced // #adapt 2:00 PM ACC: Exhibit Hall 5 KEYNOTE: Curious Bridges: How Designers Grow the Future One of design's most fundamental tasks is to help people deal with change. Design- ers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, ar- chitecture, art, and culture. Investigate design's ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA. Paola Antonelli Keynote // Intermediate // #antonelli 3:30 PM ACC: Exhibit Hall 5 Fear, Shame, Empathy & More Ways to Change Behavior In this entertaining and provocative session, Daniel Pink – best-selling author of Drive and To Sell is Human and host and co-executive producer of NatGeoTV's Crowd Con- trol – will look at the science and practice of behavior change. He'll show how subtle changes in environment can dramatically affect what people do and explore the pow- er (and limits) of techniques of behavior change. Daniel Pink Featured Session // Intermediate // #danpink 3:30 PM ACC: Ballroom D Defining the Next Generation Retail Experience A new generation of retailers have entered the picture, and are changing the way consumers think about shopping. Sephora's CMO Julie Bornstein will moderate a conversation with Katrina Lake, Founder and CEO of Stitch Fix and Jennifer Hyman, Co-Founder and CEO of Rent the Runway to discuss their unique approaches to retail and how traditional retailers can innovate to bring their customers back. Jennifer Hyman, Julie Bornstein, Katrina Lake Featured Session // Advanced // #SXstyle Convergence 3:30 PM ACC: Ballroom A Jedi Mind Tricks for Entrepreneurs Leveraging an MS in Sport Psychology, Glaros has been working with startup entre- preneurs for over a decade, funding, coaching, and coaxing maximum performance. In this talk she'll share tricks used to help entrepreneurs reach their full potential. Everything from creating the right environment to when to push hard, when to yell, when to be gentle, when to be motivational and when to challenge. Nicole Glaros Featured Session // Advanced // #jeditricks 3:30 PM JW Marriott: Salon 5-6 What Tech Startups Should Be Doing Next In this session, Jessica Lawrence will explore the incredible opportunity that startups have to not just build great products, but to build a whole generation of better com- panies. She will examine the changing landscape of leadership and culture, and look at what ideas, skills, and practices are key to creating a better future of work and business. Jessica Lawrence Featured Session // Intermediate // #startnext 5:00 PM ACC: Exhibit Hall 5 The Personal Side of Robots Social robots interact with people in an interpersonal way to support the socio-affec- tive dimension of human experience and positively impact human behavior, attitudes and performance. Beyond physical tasks, such robots can empower us on a deeper human level: to learn better, stay healthier, care for and connect with one another with greater engagement, etc. Life with robots… more than you think. Cynthia Breazeal Featured Session // Beginner // #socialbots 5:00 PM ACC: Ballroom D Back to the Future of Media What does the media company of the future look like? If you consider where we were ten years ago, compared to now, everything has changed – and the media landscape is continuing to evolve just as quickly every day. Join Thrillist Media founder/CEO Ben Lerer as he discusses the current state of the media industry for both traditional and digital publishers – as well as where we're headed. Ben Lerer Featured Session // Intermediate // #Back2Media Convergence 5:00 PM ACC: Ballroom A The Road to Character In his most eye-opening and deeply personal book yet, David Brooks tells the story of ten great lives that illustrate how character is developed, and how we can all strive to build rich inner lives, marked by humility and moral depth. In a society that em- phasizes success and external achievement, The Road to Character is a book about inner worth. David Brooks Featured Session // Intermediate // #character 5:00 PM JW Marriott: Salon 5-6 The Art of Social Media Are you trying to use social-media for your marketing and branding? Any person wish- ing for a successful career in a creative field needs a social media platform to help accelerate their endeavors and find the audience for their product or services. Get straight to the practical application as Guy Kawasaki and Peg Fitzpatrick explain the power tips to achieve the maximum results from your efforts. Guy Kawasaki, Peg Fitzpatrick Featured Session // Beginner // #socialmktg KEYNOTE & FEATURED SESSIONS AUSTIN CONVENTION CENTER: 500 EAST CESAR CHAVEZ STREET; JW MARRIOTT AUSTIN: 110 EAST 2 ND STREET 72 SXSW 2015 Interactive Festival FESTIVAL SESSIONS