2:00 PM ACC: Exhibit Hall 5
KEYNOTE: Fixing Transportation with
Humanity and Technology
Ride-sharing has enabled more affordable, reliable and memorable transportation
while boosting the local economy. Lyft is transforming the way communities connect
through better transportation. Join Lyft's CEO Logan Green and Doug MacMillan from
WSJ as they discuss how Lyft is using technology and humanity to create the biggest
shift to our physical landscape we've seen in generations.
Logan Green, Doug MacMillan
Keynote // Intermediate // #lyft
3:30 PM ACC: Exhibit Hall 5
Lessons from BuzzFeed
Jonah Peretti will share how BuzzFeed emerged from the early web scene of me-
mes-makers and bloggers and grew into a global news company. For the first time, he
will share the internal strategy BuzzFeed is using to drive their next stage of growth in
a world where links, browsers, and desktop computers are increasingly less import-
ant. The talk will include lessons you can apply to your own work.
Jonah Peretti
Featured Session // Intermediate // #peretti
3:30 PM ACC: Ballroom D
How To Keep Your Social Media Game Sincere
Users on social media platforms have gone from idle spectators to increasingly savvy
and active participants in the online conversations about their favorite brands, calling
out everything from staged photoshoots to paid placements. In a world where manu-
factured and idealized images are what gets the most likes how do brands create the
perfect image while still remaining authentic?
Eva Chen, Michelle Phan
Featured Session // Intermediate // #SXstyle Convergence
3:30 PM ACC: Ballroom A
Money Talks
It's time to start talking about money. Finances aren't taboo, they are an integral part
of every decision we make. Learning how to manage our money is not only smart, it's
critical to our well-being. It's okay to admit that we don't know everything and it's okay
if we don't have all the answers. Let's shine a light on the issue of financial literacy in
America and start the conversation.
Mellody Hobson, Tom Meredith
Featured Session // Advanced // #MoneyTalks
3:30 PM JW Marriott: Salon 5-6
Not Impossible: Crowd-Solving a Human Future
Not Impossible makes an impact by helping one to help many. Known for the Eye-
writer, Project Daniel, the Brainwriter and introducing collaborative initiatives with as
wide-ranging effect as eradicating retinal cancers in kids, or teaching 10x as many
cerebral palsy patients to walk, Not Impossible's Elliot Kotek wants to inspire you to
join its community and make the world a more "human" place.
Elliot Kotek
Featured Session // Advanced // #helpmany
5:00 PM ACC: Exhibit Hall 5
Bitcoin: What It Needs To Succeed
Cameron and Tyler Winklevoss believe 2015 is the year of infrastructure for Bitcoin.
That's why they have been hard at work on Gemini.com, a US-based bitcoin exchange,
and COIN, their bitcoin ETF. Tyler and Cameron will discuss these projects in depth and
share their overall thoughts on Bitcoin and its future.
Cameron Winklevoss, Tyler Winklevoss
Featured Session // Intermediate // #bitcoin
5:00 PM ACC: Ballroom D
#YesWeCode: From The 'Hood To Silicon Valley
Join Van Jones, co-founder of #YesWeCode, as he shares inspiring stories from the
front lines of the movement to tap genius in unlikely places. An initiative of Dream
Corps Unlimited, #YesWeCode is working with a range of partners to train 100,000
low-opportunity youth to become high-level computer programmers.
Van Jones, Maxine Williams
Featured Session // Intermediate // #YesWeCode
Convergence
5:00 PM ACC: Ballroom A
How Art Affects Strategy
Discover how to use art as a strategy and why art should be used strategically in every
organization. Macleod is the co-founder of Gapingvoid, a company using art as a tool
to transform business by inspiring people, creatively. Macleod will discuss the ideas
behind his business, and how creativity can change the way people view the area
where we spend most of our life – in our relationship with work.
Hugh Macleod
Featured Session // Advanced // #artatwork
5:00 PM JW Marriott: Salon 5-6
How Government Fails and How You Can Fix It
It's not just healthcare.gov. Why do US taxpayers still pay hundreds of millions of
dollars for websites that should cost thousands? For government to work in the 21st
century, it must become improve at digital. The bad news is that no one is going to do
that for us. It's the job of the American people. The good news is that it's now possible,
and the most rewarding work you'll ever do.
Jennifer Pahlka, Mikey Dickerson
Featured Session // Intermediate // #govtfix
TUESDAY, MARCH 17
11:00 AM ACC: Exhibit Hall 5
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Featured Session // Intermediate // #schedule
11:00 AM ACC: Ballroom D
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Featured Session // Intermediate // #ConvergeDay
Convergence
11:00 AM ACC: Ballroom A
Better and Faster: Predict Opportunity & Win in 2015
Realize your potential faster with Trend Hunter's guide to unexploited trends in 2015,
plus six patterns of opportunity that occur in the interactive space. Learn the top
unexploited trends in 2015, how to spot overlooked trends and exploit opportunities
faster than competitors and six trend patterns that lead to dot com fortunes and in-
teractive opportunity.
Jeremy Gutsche
Featured Session // Intermediate // #TrendHunt
11:00 AM JW Marriott: Salon 5-6
Healthcare and Technology: Putting The Patient First
Healthcare has become about dehumanizing a patient to cure/heal/fix their body, but
what about the rest of them? This fireside chat will address how the intersection of
healthcare and technology makes it easier than ever to put the patient first and heal
more than just their body. Yael Cohen Braun discusses this critical development and
her latest project, StandWith.
Yael Cohen Braun
Featured Session // Intermediate // #Fcancer
12:30 PM ACC: Exhibit Hall 5
Media, Tech and What's Next?
Join Pete Cashmore, Mashable Founder and CEO, as he discusses what 2015 has in
store for technology, social media and its convergence with the digital media indus-
try. The fireside chat will cover how technology, social media and the explosion of
digital have and will affect the world's consumption habits, business models and the
way we live.
Pete Cashmore, Julia Boorstin
Featured Session // Intermediate // #cashmore
KEYNOTE & FEATURED SESSIONS
AUSTIN CONVENTION CENTER: 500 EAST CESAR CHAVEZ STREET; JW MARRIOTT AUSTIN: 110 EAST 2
ND
STREET
76 SXSW 2015 Interactive Festival
FESTIVAL
SESSIONS
