12:30 PM ACC: Ballroom D
Russell Brand's Revolution Will Be Televised
Russell Brand is setting out to disrupt the media business space that needs the revo-
lution most of all by creating an awareness among the very people with whom he is
trying to bring about change. Explore how Brand's new YouTube show Trews and his
new book titled Revolution are shaking up the status quo and why. Hear more at this
interview with digital anthropologist and SXSW folk hero Brian Solis.
Brian Solis, Russell Brand
Featured Session // Advanced // #ConvergeDay Convergence
12:30 PM ACC: Ballroom A
The ISIS Twitter Census
J.M. Berger and Jonathon Morgan discuss their new research report for the Brookings
Institution's Project on US Relations with the Islamic World, a detailed exploration of
how ISIS uses Twitter. Who are its supporters? Where do they live? What tricks and tac-
tics does ISIS employ to boost its online message, and what can anyone do about it?
J.M. Berger, Jonathon Morgan
Featured Session // Advanced // #berger
12:30 PM JW Marriott: Salon 5-6
Know Thyself: Introspective Personal Data Mining
We can quantify everything from heart rate to sleep patterns to sex life. But what is
the average person to do with the massive amounts of data being collected? Talithia
Williams makes a compelling case that all of us should be measuring and recording
simple data about our bodies every day. Your own data can reveal much more than
even your doctors may know.
Talithia Williams
Featured Session // Advanced // #mybodydata
2:00 PM ACC: Exhibit Hall 5
KEYNOTE: Moonshots and Reality
Astro Teller, Captain of Moonshots at Google[x], discusses one of the hardest parts of
the innovation process—where you come into contact with the realities of weather,
physics, humanity, and much more whose impact on your work won't be predicted by
a book or taught in school. He will also share never-before-heard stories—and hard-
earned lessons—from Project Loon, the self-driving car, and more.
Astro Teller
Keynote // Intermediate // #moonshots
3:30 PM ACC: Exhibit Hall 5
Breaking the News in the Age of Snapchat
Dan Rather, legendary newscaster, and Dan Pfeiffer, former top strategist to Presi-
dent Obama, discuss how digital technologies have transformed American media and
journalism. The shift from the broadcast format to a more diffuse network model for
distributing information has radical consequences for how, when and where news is
broken, from the anchor's chair to the Oval Office.
Dan Rather, Dan Pfeiffer
Featured Session // Intermediate // #digitalnews
3:30 PM ACC: Ballroom D
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Featured Session // Intermediate // #ConvergeDay
Convergence
3:30 PM ACC: Ballroom A
The State of Surveillance
Binney will expose the current scope of mass surveillance and reveal why our agen-
cies are consistently failing us despite the vast amounts of technology, contractors
and data at their disposal. Binney will further delve into the NSA's plans to map the
entire Internet and conclude with a glimpse at what could be the solution to ensuring
both our security and liberty.
Bill Binney
Featured Session // Beginner // #thinthread
3:30 PM JW Marriott: Salon 5-6
Innovating Diversity and Inclusion in Tech
By 2020 people of color will be a majority of the US population. We represent money,
market talent and location. When top Silicon Valley companies "lock out" diversity,
they limit creativity and growth in their businesses. Reverend Jesse Jackson, founder
of the Rainbow PUSH Coalition and champion of social change, will share how inclu-
sion and diversity can fuel innovation in the tech industry.
Jesse Jackson
Featured Session // Intermediate // #RevJackson
5:00 PM ACC: Exhibit Hall 5
Bruce Sterling Closing Talk
World traveler, science fiction author, journalist, and future-focused design critic Bruce
Sterling spins the globe a few rounds as he wraps up the Interactive Conference with
his peculiar view of the state of the world. Always unexpected, invented on the fly, a
hash of trends, trepidations, and creative prognostication. Don't miss this annual event
favorite. What will he covered in 2015?
Bruce Sterling
Featured Session // Intermediate // #sterling
TOP BUSINESS GOALS FOR
ATTENDEES
SXSW
Find new
business
opportunities
Connect with
existing clients
No particular
business goals
62% 36% 24%
Seek
employment /
contract work
Hire
talented people
Launch a
new product
or service
16% 15% 11%
Seek investors Invest in new
companies
9% 6%
KEYNOTE & FEATURED SESSIONS
AUSTIN CONVENTION CENTER: 500 EAST CESAR CHAVEZ STREET; JW MARRIOTT AUSTIN: 110 EAST 2
ND
STREET
FESTIVAL
SESSIONS
SXSW 2015 Interactive Festival 77
