The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/468457
12:30 PM Hyatt: Zilker Ballroom 2 Show and Smell: Marketing Experiences Beyond Visual The Show and Smell guys are back! Showcasing emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies defines key tenets of making new technology work in marketing. Live demos of prototypes/experi- mental tech – this session brings together physical and digital to harness sight, sound, smell, touch and taste. Sensory/tech goodie bags for participants! Ben Redford, David Polinchock, Heather Gately, Warren Kronberger Panel // Intermediate // #SXSmell 12:30 PM Hyatt: Zilker Ballroom 3 Mining for Gold in the Internet of Things The internet of things is a gold mine of insights for marketers. Success requires collab- oration to create data attraction strategies that identify new data sources and work to integrate them into modern analytics platforms. The goal? Deliver superior experienc- es and create win-win scenarios for your company and your customers. This is more than a competitive advantage. It's a consumer requirement. Graeme Noseworthy Solo // Intermediate // #RapidMiner 3:30 PM Hyatt: Hill Country ABCD Personalization Uncovered: Creeps vs Grocery Stores Consumers crave spot-on, personalized experiences. So why does personalization still frustrate marketers and consumers? Consider your grocer who knew the cut of meat you wanted. Digital "grocers" need to know customers' preferences. In real time. In stores. Across different devices. Hear how forward-thinking brands like Aetna and Dell are ensuring personalized relationships are meaningful. Kevin Lindsay, Sabrina Pasini, Vaibhav Dwivedi Panel // Advanced // #realtimeit 3:30 PM Hyatt: Zilker Ballroom 2 300 Percent Mobile Lift: an Amplified Reality Businesses are shaking traditional strategies, diving into experiential promos, driving action and leaving lasting impressions. AR effectively achieves that level of engage- ment today no special headgear required. Learn how AR drives retail traffic, supports social causes, and increases mobile app usage by integrating unique digital moments into the physical world. Presented by Hp Autonomy Aurasma. Annie Weinberger, Emery Skolfield Dual // Intermediate // #AReffect 3:30 PM Hyatt: Zilker Ballroom 3 Entertainment and the Edge: Post-Millennial Culture Contemporary culture and marketing in the developed world is dominated by Millenni- als: a generation born between 1980 and 1994 who grew up in an optimistic world. But Generation Edge – born into a period of unprecedented instability – is now coming of age. In this discussion, we will look at how post-Millennials are reframing culture and what the implications are for brand marketing. Ian Pierpoint, Jack Horner Dual // Intermediate // #GenEdge 5:00 PM Hyatt: Zilker Ballroom 2 Ecommerce: Why Location Is Still Everything! Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. To the contrary, Location Is (still) Everything shows that the physical world matters for how we search, shop, and sell. Anyone can buy jeans online, but the likelihood we will depends sig- nificantly on where we live. David Bell Solo // Advanced // #Location SX Health & MedTech Expo March 16–17, 2015 11:00am-6:00pm 2nd Floor: Griffin Hall JW Marriott Hotel Taking place March 16-17, the SX Health & MedTech Expo will incorporate the same ideals of SXSW Interactive, promoting creativity, innovation and collaboration. Featuring over 60 exhibiting companies from around the world that are pushing the limits of healthcare technology. BRANDING & MARKETING HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 95