The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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2:00 PM Four Seasons: Ballroom AB The Creation of Lucha Underground At a time when one of the United State's chief exports is entertainment, El Rey Net- work has imported two of Mexico's most popular forms of entertainment, Lucha Libre wrestling and the telenovela and combined them to create a new sports franchise tak- ing the wrestling community by storm. The creators and stars of discuss the creation of the new wrestling franchise. Alex Garcia, Antonio Cue, Cristina Patwa, Eric Van Wagenen Panel • Intermediate H Convergence 2:00 PM Four Seasons: Ballroom CD The Future of Music Television Everybody loves music videos and they are the most popular content category in the world. Could the new combination of algorithmic personalization and human curation be the future of music television? Diederik Van Zessen, Nikita Kovalchuk Dual • Intermediate H Convergence 2:00 PM Four Seasons: San Jacinto Release Strategies for Music Documentaries Music documentaries have the potential to be released in a variety of ways that can generate excitement and even reach new fans for artists. Learn how to bring your music film to film festivals, theaters, clubs and music festivals before its ultimate re- lease on digital/DVD. We will also discuss social media and publicity strategies to raise awareness of your artist's music film. Anna Connolly, Jim Browne, Scott Crawford, Emily Rosenblum Panel • Intermediate H Convergence 3:30 PM Four Seasons: Ballroom AB Better than Sync: Why Music Partnerships Work We seek to get at real partnerships, not those where exposure is traded, instead of a deal that helps both sides. We seek partnerships where music is fully integrated into the idea and the project itself, deeply. These situations feel honest and true and are the ones that have strong relationships between musicians, brands and the fans who experience that relationship. Jason DeMarco, Jeremy Peters, Eric David Johnson Panel • Intermediate H Convergence 3:30 PM Four Seasons: Ballroom CD Check Online for Session Scheduled at This Time Things change! That's what websites are for. Please check either our online schedule at schedule.sxsw.com, our digital program book at sxsw.com/iaguide or our mobile app SXSW GO in the App Store or Google Play to find updated information about what will be scheduled in this room at this time. We bet it'll be something really cool that you won't want to miss, whatever it is! TBD Panel • TBD H Convergence 3:30 PM Four Seasons: San Jacinto Fuck You, Sue Me: Artist Rights, Corporate Theft Companies are stealing your content and they aren't even trying to hide it. It often comes down to a simple calculation: the chances of being caught and sued are slim and the damages available to artists are seldom higher than the cost of the advertising production. This panel will discuss what happens when a company steals your work and what independent artists can do about it. Andrew Gerber, Jillian Mayer, Lucas Leyva Panel • Intermediate H Convergence 5:00 PM Four Seasons: San Jacinto Can Originality Flourish Online? Five years ago, creators that complained about having their work distributed on You- Tube without their permission were seen as crybabies. Now, those who make a living on YouTube worry about how their videos are "freebooted" on Facebook. The essential problem hasn't changed: it's hard for creators to invest in original content if it can be distributed for free by others that don't bear any expenses. Robert Levine Solo • Intermediate H Convergence "We're living in the golden ge of television. Or I guess I should s episodic content. But seriousl, do ou remember lugh trcs? Dr ds." NEW WAVE VIEWER FUTURE OF ENTERTAINMENT Periscope is his ticet to Internet fme SELFIE STICK: For wtching top-notch OTT content LAPTOP: A cutionr tle of entertinment gone too fr – screens ren't everthing COPY OF INFINITE JEST: Created by Killer Infographics FUTURE OF ENTERTAINMENT AUSTIN CONVENTION CENTER; FOUR SEASONS HOTEL FESTIVAL SESSIONS 1 1 8 F U T U R E O F E N T E R TA I N M E N T S X S W. C O M