2016 SXSW Interactive

2016 SXSW Interactive Program Guide

The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!

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Girls' Lounge March 11–13 • 8 : 0 0 AM–7: 0 0 PM 98 Red River • 98 Red River St The Girls' Lounge is a destination for women to connect, collab- orate and empower each other. It's an environment that fosters ideas and sparks action around diversity, while creating a new culture for tomorrow's leaders. The Google Fiber Space March 11–20 • 11: 0 0 AM–7: 0 0 PM Google Fiber Space • 201 Colorado St Come by the Fiber Space and check out the latest from Google! Take Fiber for a spin, demo Google VR, build what's next at our cloud studio, and try your luck with the Google Store's MegaClaw. Got Mad Skills March 11–15 • 9 : 0 0 AM– 6 : 0 0 PM Austin Convention Center: Bet ween EH-3 & EH-4 Connect with fellow artists, designers, big picture thinkers, digital strategists, coders, and thought leaders in a space that Deloitte Digital custom built for you to share who you are and what you do. Great Britain House March 11–14 • 10 : 0 0 AM–11: 0 0 PM Wanderlust • 20 6 E 4th St Join us at the Great Britain House to meet the UK's most brilliant and innovative technology companies while eating, drinking, hear- ing, and exploring everything the UK has to offer. IBM Cloud Lounge March 11 11: 0 0 AM - 6 : 0 0 PM March 12 - 15, 9 : 0 0 AM - 6 : 0 0 PM Hilton Austin Downtown : Room 4 0 6 • 5 0 0 E 4th St Come to the IBM Cloud Lounge to relax in our gaming zone. Recharge devices in our app cafe and see what leading start-ups are doing. Leave feeling refreshed and inspired. IBM Cognitive Studio March 11–15 • 9 : 0 0 AM– 6 : 0 0 PM Vince Young Steakhouse • 3 01 San Jacinto Blvd When your business thinks, you can OUTTHINK. Come experi- ence Watson as you are guided through a playground for your cognitive senses at the IBM Cognitive Studio! We're changing the world. Join us. Japan House@SXSW 2016 March 14 –15 • 10 : 0 0 AM–2 : 0 0 AM Vulcan Gas Company • 418 E 6th St Japan House explores the theme of Extension of Humanity. Inter- act with famed Dr. Ishiguro's various androids and be awed by other cutting edge high-tech sessions and exhibits! Sushi and other delicacies will be served. Kendra Scott Jewelry Lovers Soirée on Rainey St. March 11–13 • 12 : 0 0 PM– 6 : 0 0 PM Kendra Scot t House • 8 4 Rainey St Stop by our multi day soirée! Talk with the creative minds behind the brand. Enjoy sips, snacks, live music and surprises while tour- ing our custom airstream. Portion of proceeds benefits CFDA's Fashion Targets Breast Cancer. Krush Experience Lounge March 11–13 • 11: 0 0 AM–7: 0 0 PM Jamie Knight Real Estate • 3 07 E 2nd St Meet the coolest VR simulator you've ever seen at this interac- tive experience while enjoying an open bar, DJ lounge, and tech demos. Sponsored by Krush, the company bringing you irresistible products that engage and connect. Loacker Lodge Experience March 12–14 • 9 : 3 0 AM– 6 : 0 0 PM March 13 • 11: 0 0 AM– 6 : 0 0 PM The Driskill : Jim Hogg • 6 0 4 Brazos St Be transported to the region where Loacker Goodness is made, deep in the Dolomites Mountains in the South Tyrol Region. See, hear, smell and of course taste in this fun interactive experience. Make your own SXSW GIF with Quantcast March 12–14 • 9 : 0 0 AM– 6 : 0 0 PM March 13 • 11: 0 0 AM– 6 : 0 0 PM Hilton Austin Downtown: 6th Floor • 500 E 4th St Join Quantcast and create your own animated GIF with a print-out photo souvenir, and learn about how to find more customers online with real-time advertising. Marketo's Hydration Station March 11–13 • 11: 0 0 AM– 6 : 0 0 PM March 12 • 9 : 0 0 AM– 6 : 0 0 PM Hilton Austin Downtown : 6th Floor • 5 0 0 E 4th St Stop by Marketo's Hydration Station for a cool, fruit-infused bev- erage and learn how our Engagement Marketing Platform can help you and your marketing team rise to the top. Mashable House March 11–12 • 12 : 0 0 PM– 5 : 0 0 PM March 13 • 11: 0 0 AM–2 : 0 0 PM The Main • 610 E 6th St Are you ready to experience the Internet of the future? See what's in store for the Internet we all know and love at the Mashable House. Mazda Express March 11–19 • 10 : 0 0 AM– 6 : 0 0 PM Austin Convention Center: Outside near Trinit y & 2nd St No need to hail a cab. Mazda's convenient shuttle service, Mazda Express, has you covered. Ride in comfort and style to any SXSW location. Save time by preregistering or sign up at the ACC. Mazda Lounge March 11–19 • 9 : 0 0 AM– 6 : 0 0 PM Austin Convention Center: 4th St side; Atrium area Get inspired, get connected, or just chill at the Mazda Inspira- tion Lounge in the ACC. Mazda will provide unique experiences, charging stations, giveaways, and more! Plus, attendees can register for the Mazda Express shuttle service. McDonald's Loft March 11–15 • 10 : 0 0 AM–7: 0 0 PM McDonald's Lof t • 310 E 3rd St Come hang at the McDonald's Loft, where we'll be serving up more than just our World Famous Fries. Relax, recharge and grab a bite to eat while listening to live music and more. McDonald's Lounge March 11–15 • 9 : 0 0 AM– 5 : 0 0 PM Austin Convention Center: Room 10C • 5 31 E 4th St Join us at the McDonald's Lounge for fireside chats, network- ing and more. Explore the future of innovation with one of the world's most iconic brands, and see what the Golden Arches are cooking up next. The Memory Observatory: A Kodak Moments Experience March 12–15 • 10 : 0 0 AM– 6 : 0 0 PM Austin Convention Center: Ballroom B • 5 31 E 4th St Step inside a memory and go on a journey through the senses and the meaning of moments in the digital age. Directed by Marcos Lutyens. Monster Energy in the Streets March 11-19 • Various Times Daily Monster Energy will be all over Austin this SXSW! Find us on 6th, at the Outdoor Stage and more. We're here to help keep you moving to the end! LOUNGES & MULTI-DAY EVENTS MAKE SURE TO CHECK OUT THESE UNIQUE LOCATIONS AND EXPERIENCES REFERENCE & MAPS 2 1 6 L O U N G E S & M U LT I - D A Y E V E N T S S X S W. C O M

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