ImpartnerCON22 Presentations

2 © Forrester Research, Inc. All rights reserved.

• The Meteoric Rise Of Partner Ecosystems Is The Driver For B2B Growth
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• Forrester's 2022 Buyers' Journey Survey
• RTMs are Diversifying
• 2022 Marketing Top Focus Areas
• Slide Number 8
• Critical Considerations for Success in 2023
• Buyer and Customer Alignment
• Ecosystem Strategy Starts with the Buyer
• Ecosystem Values to the Buyer/Customer
• Buyer Alignment Requires Audience Centricity
• What Matters to B2B Buyers
• B2B Buyer Highlights: Rise in Complexity & CX Importance
• Don't lose sight of the buyer and customer experience in complex partner ecosystem orchestrations – especially joint and multi-party GTM motions such as co-marketing and co-selling.
• Partner Ecosystems
• Plan for the Future…
• Market Forces Impacting Partner Ecosystem Strategy
• Revenue Generated by Partners
• Slide Number 21
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• Growth Expected Across All Partner Types
• Slide Number 24
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• For the first time, CMOs stake a claim on PX
• Mature Channel Organizations Are Partner Obsessed
• The Risks and Opportunities of Trust
• The Risks and Opportunities of Trust (1)
• Trust is Imperative to Driving Positive Partner Experiences
• Trust is Imperative to Driving Positive Partner Experiences (1)
• Slide Number 34
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• Partner Experience Top Goals
• Slide Number 37
• Critical Considerations for Success in 2023 (1)
• Sustainability and ESG Importance
• Slide Number 40
• Slide Number 41