72%
of B2B channel and partner
leaders report 41% or more
of revenue was directly
attributed to indirect channel
partners in 2021
© Forrester Research, Inc. All rights reserved.
The Critical Importance of
B2B Partner Ecosystems
Source: Forrester's Routes-To-Market Survey, 2022.
67%
of B2B channel and partner
leaders report the
orchestration of partner
ecosystems is very
important or absolutely
essential to their organization
52%
15%
Not important
at all
Low importance Moderately
important
Very important Absolutely
essential
© Forrester Research, Inc. All rights reserved.
