ImpartnerCON22 Presentations

The Meteoric Rise Of Partner Ecosystems Is The Driver For B2B Grow – Maria Chien, Forrester Research

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© Forrester Research, Inc. All rights reserved. Trust is Imperative to Driving Positive Partner Experiences Understanding the levers of trust helps companies determine where and how to invest in building and maintaining trust with ecosystem partners. Accountability Competence Consistency Dependability Empathy Integrity Transparency The perception that an organization is emotionally connected to its partners and understands and shares their feelings and experiences Confidence that an organization takes responsibility for what it does and what it says; it provides satisfactory reasons for its actions and is ready to bear potential consequences The perception that an organization conducts business in an open way and makes every effort to share information about the business

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