2022 Marketing Top Focus Areas
#2
internal process focus
area for North American
B2B marketing decisions-
makers in the next 12
months is channel/
partner processes
Base: 453 NA B2B Marketing Decision-makers
Source: Forrester's B2B Marketing Survey, 2022.
1
2
3
Marketing 3-5 year strategy/planning
Channel and partner processes
Market segmentation and GTM planning
Internal processes NA marketing leaders plan to revise in the next 12 months:
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