72%
of B2B channel and partner
leaders report 41% or more
of revenue was directly
attributed to indirect channel
partners in 2021
© Forrester Research, Inc. All rights reserved.
Partner-influence revenue growth expected in 2022:
Partner-Influence on the Rise
Source: Forrester's Routes-To-Market Survey, 2022.
56%
of B2B channel and partner
leaders forecast partner-
influenced revenue will be
above last year or
significantly above last
year
1%
7%
37%
48%
8%
Significantly
below last year (>
30%)
Below last year Equal to last year Above last year Significantly
above last year (>
30%)
© Forrester Research, Inc. All rights reserved.
