80%
of B2B marketing leaders
plan or anticipate increase in
investment of B2B channel
and partner ecosystem
marketing technologies in
the next 12 months
© Forrester Research, Inc. All rights reserved.
Increase in Investment of
Channel/Partner Ecosystem
Marketing Technologies
8%
12%
80%
Decrease (Net) Stay about the same Increase (Net)
Source: Forrester's Budget Pulse Survey, 2022.
© Forrester Research, Inc. All rights reserved.
