© Forrester Research, Inc. All rights reserved.
Almost half
were from enterprise companies
One-quarter
were C-suite officers
vs professionals
Forrester's 2022 Buyers' Journey Survey
C-suite officers
Professionals
C-suite
officer
26%
Professionals
74%
21,164
respondents
globally
APAC
22%
Europe
30%
North America
48%
Variety
in revenue
distribution
<$50M,
43%
$50M to <$500M,
24%
$500M to <$1B ,
12%
$1B to <$2B ,
5%
$2B or more,
10%
Don't
know,
5%
Mid-market
25%
Enterprise
47%
Small
business
28%
© Forrester Research, Inc. All rights reserved.
