ImpartnerCON22 Presentations

The Meteoric Rise Of Partner Ecosystems Is The Driver For B2B Grow – Maria Chien, Forrester Research

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72% of B2B channel and partner leaders report 41% or more of revenue was directly attributed to indirect channel partners in 2021 © Forrester Research, Inc. All rights reserved. 59% of B2B channel and partner leaders report forecasted revenue growth in 2022 is above last year or significantly above last year Forecasted YoY revenue growth from indirect channel partners: Anticipated Revenue Growth Source: Forrester's Routes-To-Market Survey, 2022. 1% 8% 34% 46% 13% Significantly below last year (> 30%) Below last year Equal to last year Above last year Significantly above last year (> 30%) © Forrester Research, Inc. All rights reserved. 21

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