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Buyers want
customized
offerings
and provider
competence.
For the first time,
CMOs stake a
claim on PX
48%
of B2B CMOs report improving
the experience of their
ecosystem partners will be an
area of focus during the next two
years to support their
organization's business strategy
28
Base: 507 B2B CMOs
Source: Forrester's 2021 Global Marketing Survey
