Percentage of revenue attributed directly to indirect channel
partners:
Revenue Generated by Partners
3%
8%
18%
33%
22%
14%
3%
Less than 10%
10%-25%
26%-40%
41%-60%
61%-74%
75%-90%
91%-100%
72%
of B2B channel and partner
leaders report 41% or more
of revenue was directly
attributed to indirect channel
partners in 2021
Source: Forrester's Routes-To-Market Survey, 2022.
© Forrester Research, Inc. All rights reserved.
72%
of B2B channel and partner
leaders report 41% or more
of revenue was directly
attributed to indirect channel
partners in 2021
© Forrester Research, Inc. All rights reserved.
