Issue link: http://read.uberflip.com/i/1485677
• Resilient supply chains and ecosystems • Cost efficiency • Innovative business models • Faster routes to customer Defining Trust: Trust is confidence in the high probability that a person or organization will spark a certain positive outcome in a relationship © Forrester Research, Inc. All rights reserved. • Reputation risk/brand damage • Higher churn rate • Limited engagement • Resistance to change/ innovation • Unwilling to share data • Advocacy • Repeat customers • Higher CLV • Forgiveness • Innovation willingness • Inability to attract top talent • Higher turnover • Lower morale • Poorer EX • Attracting top talent • Retention • Productivity • Creativity and innovation • Inability to attract top tier partners • Increased costs • Regulatory oversight • Exclusion from partner ecosystems Less trust More trust Stakeholders Customers Employees Partners The Risks and Opportunities of Trust © Forrester Research, Inc. All rights reserved.