ImpartnerCON22 Presentations

The Meteoric Rise Of Partner Ecosystems Is The Driver For B2B Grow – Maria Chien, Forrester Research

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72% of B2B channel and partner leaders report 41% or more of revenue was directly attributed to indirect channel partners in 2021 © Forrester Research, Inc. All rights reserved. Expected YoY growth in the number of partners in the company's partner ecosystem: Number of Partners Increasing Source: Forrester's Routes-To-Market Survey, 2022. 22 49% of B2B channel and partner leaders report expected growth in the number of partners will be above last year or significantly above last year 1% 7% 43% 41% 8% 1% Significantly below last year (> 30%) Below last year Equal to last year Above last year Significantly above last year (> 30%) Don't know © Forrester Research, Inc. All rights reserved.

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