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Growth Expected Across All Partner Types
B2B organizations continue to expect an increase/significant increase in the number of partners
across their universe of transacting and non-transacting partners in the next 12 months.
23
37%
31%
43%
42%
50%
45%
39%
41%
40%
37%
Volume
resellers
Solution
providers
Distributor
partners
MSPs/
cloud
Strategic
alliances
Tech/dev
partners
Integrator
partners
ODMs/OEMs APP/IHV/ISV
partners
Referral
partners
TRANSACTING
NON-TRANSACTING
Source: Forrester's B2B Benchmark Metrics Data, 2022.