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Issue 64 / 2014
FASHION
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Two days after the
beginning of the sales
period, the inescapable
brand of the fashion
world Asos failed to lose
his position of number
one. Established in June
2000, the brand sells
over 850 brands which
represent more than 40
000 products online. This
was all going so well for the
brand! But, Saturday the
worst happened. 10 000
millions of articles burnt in
the 60 000m2 in the main
warehouse of Barnsley.
We don't know the exact
reasons yet but it seems to
be arson according to the
british police. Severe blow
for Asos which was forced
to close their website for
two days.
Developed through the idea of
individualism and personality
expressed modestly through
clothing, Paperboy aim to craft
a unique range of clothes based
around being yourself and
being creatively fulfilled through
the fashion that we choose to
incorporate into our lives.
In terms of the designs – a
minimalistic but extenuated
persona certainly springs to mind.
Without adhering to a particular
group or stereotype, the range
is about a subtle expression; this
is echoed in the subtle detail and
slightly varied visual aspect of the
garments themselves.
Coming from the standpoint of
"empowering those who want to
represent", the line is speaking
to youths who don't just want to
adhere to big brands, but want
to carry with them their sense of
choice and look good whilst they're
doing it.
The online fashion store's Barnsley
warehouse suffers a brutal fire
A new start-up fashion range speaks volumes
through subtle, perfected designs.
ASOS
UP IN
FLAMES
PAPERBOY
