The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
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5:00 PM Four Seasons: Ballroom CD Can Sports Help End a Culture of Violence? From Ray Rice to Florida State, stories of domestic violence and sexual assault have dominated sports headlines in recent years. Yet sports also has a unique power to change culture, not just through the reach of professional teams but also through the direct role sports play in the lives of millions of young athletes. How can players and coaches use their influence to combat violence? Ben Casselman, Don McPherson, Jane Randel, Katie Hnida Panel // Intermediate // #SXsports Convergence 5:00 PM Four Seasons: San Jacinto Live Podcast: The Solid Verbal What were the biggest story lines of the 2014-15 season? How did college football's first-ever playoff go? What does the future have in store for the sport? Exclusively for SXSW, the Solid Verbal takes their show on the road to record before a live audience with help from some special guests from the world of college football. Dan Rubenstein, Ty Hildenbrandt, To Be Announced Panel // Beginner // #SXsports Convergence SATURDAY, MARCH 14 9:30 AM Four Seasons: Ballroom AB Old Game, New Tricks: What's the Future of Golf? You can, and many recently have, argued no game in the world is more desperate for change than golf. The sport has lost five million players in the last decade alone and its bubbles — the Tiger bubble, the real estate bubble — are bursting at an alarming rate. What will power golf's future? Join our panel and hear what some of the indus- try's young, influential and progressive thinkers have to say. Andrew Kipper, Ashley Mayo, Shane Bacon Panel // Intermediate // #SXsports Convergence 9:30 AM Four Seasons: Ballroom CD Beyond the Bar Graph: Insights Over Info Connected fitness devices have paved the road for the new always on movement and data collection is becoming cheaper and more accessible. Companies have amassed an incredible amount of data but fail to present this in action-oriented ways to their users. This session will explore strategies to use digital tools to shift hard data into insightful programming that gets measurable results. Christopher Glode, Marybeth Thompson Dual // Intermediate // #SXsports Convergence 9:30 AM Four Seasons: San Jacinto Tech Plus Youth Sports Equals Universal Access Imagine if every child had a chance to play sports, to know the camaraderie of a team or the perseverance to shave seconds off a personal best, and to experience all of the benefits — physical, social, emotional, cognitive — available to human beings who simply move their bodies on a regular basis. Join us for a think-tank-style conversation to explore how tech can get us there. Risa Isard, Tom Farrey Core Conversation // Intermediate // #SXsports Convergence 11:00 AM Four Seasons: Ballroom AB How the Data Era Will Build High Performing Humans The fusion of technology, health and personalization has become the holy grail of digital innovation, but how can we use data to improve the modern fitness experience and deliver a higher performing human? Sarah Robb O'Hagan, President of Equinox, will moderate a conversation on how the industry will simplify the vast data streams for consumers. The future of personal performance starts now. Haile Owusu, Michael Gervais, Sarah Robb O'Hagan, Victor Cruz Panel // Advanced // #SXsports Convergence 11:00 AM Four Seasons: Ballroom CD Tech That's Changing Sports and Building Empathy Chris Kluwe and Derek Belch are former football players who want to look into the future of sports and think about how technology will help not just players and coach- es, but fans. Here they envision a future in which augmented reality will help people experience sports as if they are directly on the field — and maybe even help them see others in a new light, too. Chris Kluwe, Derek Belch Dual // Intermediate // #SXsports Convergence 11:00 AM Four Seasons: San Jacinto Battling Tradition to Reinvent Youth Sports Why would the sports that created such household names like Venus and Serena Wil- liams, John McEnroe, Michael Phelps, Missy Franklin, Tiger Woods and Stacy Lewis re- invent themselves at the grassroots? Youth inactivity is at its highest level, new sports are emerging daily and electronic devices are challenging for kids' attention. Three sport innovators discuss reinventing youth sports. Christine Brennan, Jeff Price, Kurt Kamperman, Matt Farrell Panel // Intermediate // #SXsports Convergence 12:30 PM Four Seasons: Ballroom AB Social Media Playbook: Activating Fans on Gameday For many sports teams, it's a difficult balancing act of preserving traditions and the new expectations of millennials and socially tech-savvy fans. This panel will feature the new generation of sports marketers that are pushing the envelope when it comes to social and will share their experiences and strategies in being progressive, yet still marketing to all their fan personas. Brian Cheek, Grace Hoy, Meghan Ryan, Pat Donahue Panel // Intermediate // #SXsports Convergence 12:30 PM Four Seasons: Ballroom CD Acing the Sports Game with the Oculus Rift Learn about the virtual reality engine that the Dutch national soccer team, as well as Dutch teams AJAX and AZ, are using to improve their players, one that generates a VR simulation from entire matches, instantly. Imagine switching to various points of view around the pitch on the fly. Experience how VR will change sports for athletes and give consumers an added virtual reality experience. Jordi Bruin, Robert Overweg, Ruben Jongkind Panel // Intermediate // #SXsports Convergence 12:30 PM Four Seasons: San Jacinto Can MLB Data Solve Arm Injuries in Youth Pitchers? Arm injuries have derailed countless pitching careers. A few make Big League head- lines, but most occur or have roots at the youth level. Medical research and MLB ex- pertise have provided a path to prevention, but amateur players and coaches still overuse young arms. Experts from MLB, USA Baseball and GameChanger discuss their mission to use data, research and expertise to protect young pitchers. Logan Stout, Morgan Sword, Rick Riccobono, Ted Sullivan Panel // Intermediate // #SXsports Convergence 2:00 PM Four Seasons: Ballroom AB Out on the Field: LGBT Pro Athletes in 2015 Out on the Field will dive into the experience before, during, and after coming out for three pioneering athletes: The NBA's Jason Collins, US Women's National team player Megan Rapinoe, and the WNBA's Britney Griner. These voices of the LGBT movement will discuss their experiences along with the trials and triumphs of playing the sports they love and what the future holds for LGBT athletes. Brittney Griner, Jason Collins, Megan Rapinoe, Mike Foss Panel // Advanced // #SXsports Convergence 2:00 PM Four Seasons: Ballroom CD Now Athletes are Funny: Power of Comedy and Sports Sports is a serious business, but the business behind building an athlete's brand is be- coming funny. That is why some of the world's most recognizable athletes are starting to appear more in comedy-driven content. That content is racking up millions of views and broadening an athlete's brand appeal. We take a look at the game changers lead- ing the way into this new arena. Patrick Starzan, Baron Davis, Tim Nudd Panel // Advanced // #SXsports Convergence SPORTS FOUR SEASONS HOTEL: 98 SAN JACINTO BOULEVARD FESTIVAL SESSIONS SXSW 2015 Interactive Festival 197