5:00 PM Hyatt: Texas Ballroom 4-7
The Future of Porn is 3D Virtual Reality
This session will examine the impact of virtual reality (VR) technology on the near to
mid-term future of online adult entertainment, with a view towards how technology is
bound to completely transform all facets of the industry, from recorded content to live
cams, social networks, pleasure products and beyond.
Alec Helmy, Brian Shuster
Dual // Advanced // #VRPorn
5:00 PM Hyatt: Zilker Ballroom 1
A Fine Line: Journalism, Storytelling and Advocacy
German writer and theologian Dietrich Bonhoeffer once said, "silence in the face of
evil is evil itself." When there is potential for storytelling or reporting to create a tangi-
ble impact, is there an obligation for the journalist to relay a call to action to the read-
er? What is the role of the journalist in getting the audience to emotionally connect to
what they are reading? Presented by the Knight Foundation.
Bryn Mooser, Cord Jefferson
Panel // Intermediate // #fineline
SUNDAY, MARCH 15
9:30 AM Hyatt: Big Bend
Designing News Brands for Gens X and Y
The Daily Beast editors discuss the changing nature of news brands and how to con-
nect with the millennial generation as digital news moves to majority mobile. But amid
dramatic changes in form, content and consumption, some qualities remain constant:
the need for independence and integrity without ever being boring.
John Avlon, Mike Dyer
Core Conversation // Intermediate // #newsbrands
9:30 AM Hyatt: Texas Ballroom 2-3
Booming Media Brands Holding Onto Identity
As the Renaissance of digital media companies continues, how do the keepers of the
brand maintain its core identity while expanding and growing, both editorially and
from a business perspective? Join Mashable CMO, Refinery29 EVP Marketing and
Strategy, Global VP of Marketing at Vox, in a conversation as they break down how to
maintain and monetize an evolving brand.
Jonathan Hunt, Michael Sebastian, Patrick Yee, Stacy Martinet
Session // Advanced // #monetize
9:30 AM Hyatt: Texas Ballroom 4-7
Captivology: The Science of Capturing Attention
You only have a few seconds to grab somebody's attention. Ben Parr, award-winning
journalist, entrepreneur, former editor of Mashable, and cofounder of VC firm Domi-
nateFund, examines the phenomena that trigger predictable responses in the mind
and shows how to leverage them to retain attention for your ideas, products, compa-
nies, and more. Presented by Harper Collins Publishers.
Ben Parr
Solo // Beginner // #captive
9:30 AM Hyatt: Zilker Ballroom 1
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Session // Intermediate // #schedule
11:00 AM Hyatt: Big Bend
The Hunger for Atomizing News
The atomization of media is gaining momentum in newsrooms, from building viral con-
tent to unravelling complex news stories. Atomizing breaks down stories into simpler
blocks of ideas- the simplest being a post with a single opinion, image, or video. To be
a relevant media company means to understand how to reframe content atomically,
making it easier to share, repost, and append to other articles.
Kawandeep Virdee, Matt Carroll
Core Conversation // Beginner // #NewsHack
11:00 AM Hyatt: Texas Ballroom 2-3
Use Your Words: How To Make Your Essays Go Viral
Writers, publishers and viral content trackers will delve into what makes a personal
piece powerful, the topics that really resonate and the audiences who consume this
type of content. What's the secret to their online success? How do they make good old
fashioned words go viral? Hint: Never forget the women and the moms.
Bunmi Laditan, Farah Miller, Jill Smokler
Panel // Beginner // #viral
11:00 AM Hyatt: Texas Ballroom 4-7
When Humor Is More Powerful Than the Truth
The session will provide an in-depth look at why humor is such a powerful messaging
tool and will explore: whether humor actually helps us to understand reality or if it's
distorting it, why humor works for getting messages across in today's partisan society,
the importance Millennials place on a sense of humor and what the large-scale suc-
cess of comedy news/satire shows say about society.
Ben Huh
Solo // Intermediate // #LOLtruth
11:00 AM Hyatt: Zilker Ballroom 1
Data-Driven Strategy vs Editorial Gut Instinct
Armed with live data feeds, in-depth analytics tools, content planning has become
a sort of editorial Jenga game, carefully balancing the pressures of an hourly news
cycle and emerging trends. Media brands Refinery29, Glamour, and Poshly share how
they utilize data to program content without giving up editorial instinct and risk-taking
entrepreneurial spirit.
Anne Sachs, Elizabeth White, Jessica Novak, Linda Vo
Panel // Intermediate // #datadriven
12:30 PM Hyatt: Big Bend
New Journalism: Black and White and Reddit All Over
Blogging faces an identity crisis, as the line has blurred between opinion writing, re-
porting, and paid content. Journalistic standards are all but abandoned under the
guise of platform ownership. The blogger community is experiencing an internal back-
lash as many cry out for stronger guidelines and a movement toward integrity. Can the
reputation of blogging be restored?
Corrin Foster, Kristin Sheppard
Core Conversation // Intermediate // #BlogEthics
12:30 PM Hyatt: Texas Ballroom 2-3
Transmedia Storytelling in the Age of Proximity
Proximity technologies like LTE Direct and Beacons and Instrumented Infrastructure
like LinkNYC will support a better user experience, inform a more responsive gov-
ernment and create new opportunities for commerce. We will explore how cities and
businesses are moving to take advantage of these technologies and the opportunity
to better engage with citizens and customers.
Colin O'Donnell, Dave Etherington, Jeff Henckels
Panel // Intermediate // #TechCities
12:30 PM Hyatt: Texas Ballroom 4-7
Is the Internet the Answer?
Clive Thompson, the author of Smarter Than You Think and Andrew Keen, the author of
The Internet Is Not The Answer will talk about the positive and negative impact of the
digital revolution on society. A conversation rather than a debate, these two authors
will reveal their greatest concerns and hopes about a digital revolution that, for better
or worse, is changing all of our lives.
Andrew Keen, Clive Thompson
Dual // Intermediate // #TheDebate
12:30 PM Hyatt: Zilker Ballroom 1
Why Feminism Is Winning the Web
Feminist sites aren't scaleable or attractive to advertisers? Not so fast. Suddenly,
covering news, lifestyle, and fashion from a feminist angle is driving huge growth for
media startups, especially those appealing to millennial readers. Join Bustle, Mic,
and others to discuss how feminism is now helping build huge, lucrative media brands
that propel social change.
Elizabeth Plank, Franchesca Ramsey, Kate Ward, Sophia Rossi
Panel // Beginner // #sxfeminism
CONTENT & DISTRIBUTION
HYATT REGENCY AUSTIN: 208 BARTON SPRINGS ROAD
100 SXSW 2015 Interactive Festival
FESTIVAL
SESSIONS
