9:30 AM JW Marriott: Salon 4
World War A: Humans vs Algorithms
Sous, Inc. explores how dynamic media technologies can expose the invasive ex-
istence of surveillance and act as a shield of privacy. Their products investigate an
alternative lifestyle in the modern world of digitized information. The more these
systems know about us, the more they filter and algorithmically shape our deci-
sion-making opportunities.
Ceren Paydas
Solo // Advanced // #worldWarA
9:30 AM JW Marriott: Salon 7
Digital Shift: Tomorrow's Relationships & Ideals
Technology has a profound effect upon all of our lives. Take for instance the influence
that digital spaces – from chat rooms to social networks – have had upon our real
world identities and our relationships with others. This session will explore some of the
transformations that may be in store for us as some of today's most cutting edge tech
becomes ever more pervasive in our lives.
Daniel Bluzer-Fry, Kristy Richards
Dual // Advanced // #DigiShift
9:30 AM JW Marriott: Salon 8
Are You in a Social Media Experiment?
The digital traces of our online activity are transforming science and technology with
new insights into individual, group, and societal behavior. What does that mean for
you? This panel of experts on social media analysis and experimentation will talk
about the issues from technological (what's possible?), policy (what's appropriate?),
and commercial (what's it good for?) perspectives.
Jason Baldridge, Jennifer Golbeck, Michelle Zhou, Philip Resnik
Panel // Intermediate // #SocialRats
11:00 AM JW Marriott: Room 404
Support Community Managers Unite!
Come have an interactive, guided conversation with other support community manag-
ers and learn from them. Network with others in your field and get new ideas for how
to tackle your current support and service community challenges. Learn the latest and
greatest about how to measure and demonstrate community business value within
your company.
Laura Feeney, Bill Johnston
Core Conversation // Advanced // #CMGRUnite
11:00 AM JW Marriott: Salon 4
A Walk Through the Identity Ecosystem in 3D
The Center for Identity at The University of Texas is actively pursuing research that ad-
vances our understanding of the Identity Ecosystem. We can determine the risk levels and
entry points within the ecosystem, define the types and evolutions of threats, and under-
stand the value associated with our identities. Let us give you a tour, glasses included.
Suzanne Barber
Solo // Intermediate // #IDin3D
11:00 AM JW Marriott: Salon 7
Changing Face of Fame: Social Media Celebrities
With a growing millennial target and an increasing desire to reach audiences beyond
TV screens and magazine pages, brands and advertisers are shifting gears from main-
stream celebrities to the "new" celebrity on social media. Connecting these social
media celebs on Instagram, Vine, Twitter, and YouTube to social good causes can lead
to real action. So how do we implement this successfully?
Cubby Graham, Paula Veale, Rob Fishman, Zadi Diaz
Panel // Beginner // #SMceleb
11:00 AM JW Marriott: Salon 8
The Unbundling Effect: Who's Next?
What if the structure of the US disappeared and the institutions were no more? Fundera
CEO Jared Hecht abd GA co-founder Brad Hargreaves will discuss how this change is
slowly becoming a reality and how they are unbundling education and banking, shap-
ing these industries to be in line with what today's consumer wants: transparency,
efficiency, and no red tape.
Brad Hargreaves, Jared Hecht
Duall // Advanced // #unbundling
12:30 PM JW Marriott: Room 404
Creating the Open Source Society
Open source has created and will continue to create the best, most revolutionary
products the world has known. This is because its top priorities are generality and
pride in workmanship, not satisfying the demands and timelines of a particular cus-
tomer. Let's live in this more open and interesting world.
Joe Nelson, Stephanie Geerlings
Core Conversation // Intermediate // #OpenAccess
12:30 PM JW Marriott: Salon 4
We are Mapping Your World, Inside: What's Private?
What if every step you took was mapped? Outside and Inside. Technology developed
to locate firefighters and soldiers is being implemented on mobile devices to discover
building maps. Your data – combined with data from your friends and neighbors –
creates detailed indoor maps. It will make the world safer, but it opens up a dilemma.
Privacy versus safety, efficiency, fun. What are the rules?
Carol Politi
Solo // Advanced // #indoormaps
12:30 PM JW Marriott: Salon 7
Check Online for Session Scheduled in This Timeslot
Things change! That's what websites are for. Check our online schedules at sched-
ule.sxsw.com, our digital program book at sxsw.com/iaguide, or SXSW GO, our su-
per-handy mobile app to find information about what will occur in this room at this
time. We bet it'll be something really cool that you won't want to miss, whatever it is!
To Be Announced
Session // Beginner // #schedule
12:30 PM JW Marriott: Salon 8
How CNN and The New York Times Moderate Comments
Many regard the comment sections on mainstream media sites as an example of some
of the worst discourse on the web. But it is slowly getting better, with CNN and the
New York Times leading the charge at the highest levels of the media. More fireside
chat than panel, this fun and informative conversation will feature a trio of community
veterans with more than 30 years of moderation experience.
Bassey Etim, David Williams, Patrick O'Keefe
Panel // Advanced // #SXComments
3:30 PM JW Marriott: Room 404
Get Verified or Go Home
In an age where status is everything, the Internet had given equal status to anyone
with a keyboard – a golden age of equality. Now status symbols are swarming social
channels, giving priority, exclusivity, and unique tools to those in the right circles.
Let's explore the collapse of online equality and discuss how to adapt in this new
status-driven social ecosphere.
Drew Lewis
Core Conversation // Intermediate // #Verified
3:30 PM JW Marriott: Salon 4
Future Crimes From the Digital Underworld
3D printers produce Ak-47s, terrorists can download the recipe for the Ebola virus, and
drug cartels are building their own drones. Join one of the world's leading authorities
on global security for a deep dive into the digital underground, one that will illumi-
nate the alarming ways criminals, corporations and even countries are using new and
emerging technologies against you.
Marc Goodman
Solo // Advanced // #updatenow
3:30 PM JW Marriott: Salon 7
NASA's Giant Step in Social Media
NASA is a widely followed star of the social media universe, and now they are build-
ing "social colonies." Their efforts and discoveries using this radical new approach
could change the way businesses use social media. Join Parago's Rodney Mason and
NASA's Veronica McGregor to learn how you can work them into your business' social
marketing.
Rodney Mason, Veronica McGregor
Dual // Advanced // #NASASocial
SOCIAL & PRIVACY
JW MARRIOTT AUSTIN, 4
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FLOOR: 110 EAST 2
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SXSW 2015 Interactive Festival 189