The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
FRIDAY, MARCH 11 11:00 AM Austin Convention Center: Room 12ab Check Online for Session Scheduled at This Time Things change! That's what websites are for. Please check either our online schedule at schedule.sxsw.com, our digital program book at sxsw.com/iaguide or our mobile app SXSW GO in the App Store or Google Play to find updated information about what will be scheduled in this room at this time. We bet it'll be something really cool that you won't want to miss, whatever it is! TBD Panel • TBD H Convergence 2:00 PM Austin Convention Center: Room 12ab Check Online for Session Scheduled at This Time Things change! That's what websites are for. Please check either our online schedule at schedule.sxsw.com, our digital program book at sxsw.com/iaguide or our mobile app SXSW GO in the App Store or Google Play to find updated information about what will be scheduled in this room at this time. We bet it'll be something really cool that you won't want to miss, whatever it is! TBD Panel • TBD H Convergence 3:30 PM Austin Convention Center: Room 12ab Lighting Hollywood's Real and Virtual Actors Photorealistic digital actors have blurred the line between computer animation and live-action filmmaking and will be the key to the most compelling experiences in video games and virtual reality. This talk will show how 3D scans of a real person can be transformed into a realistic, animated digital characters with examples from Avatar, Maleficent and Furious 7. Paul Debevec Solo • Advanced H Convergence 5:00 PM Austin Convention Center: Room 12ab What I Learned from Publishing a Book on Instagram It's hard to break through in today's attention-starved world, so Sperling wrote a book about how to do just that. To practice what he preaches, he released it exclusively on Instagram, one animated page a day, for 176 days. Through the process, he learned a lot about social media, user behavior, publishing, what it takes to push a new idea forward and more. He would like to share those learnings with you. Jason Sperling Solo • Intermediate H Convergence SATURDAY, MARCH 12 9:30 AM Austin Convention Center: Room 12ab More than Mobile: Augmenting Today's Retail Reality Augmented reality (AR) is dismissed as an endeavor requiring extensive expertise. AR isn't leveraged when designing campaigns and retail experiences. Offering the unique experience of blended physical and digital content, AR is in the position of changing how we see the world. HP Aurasma and GameStop share strategies and pro tips for creating augmented reality and delivering a new hybrid physical-digital shopping expe- rience that engages people. Presented By HP Autonomy Aurasma. Annie Weinberger, Charles Larkin Dual • Intermediate H Convergence 11:00 AM Austin Convention Center: Ballroom C White Ninja: Pushing Digital Boundaries With the avenues of self distribution at an all-time high, the creative and production team of White Ninja, the first ever narrative-based series for the Vine social media platform, starring Paul Scheer, will shed some light on how to utilize new platforms, develop properties for them and how to monetize your efforts. Jameson Parker, Tyler Funk Dual • Intermediate H Convergence 11:00 AM Austin Convention Center: Room 12ab Holy Light Field! Creating Lifelike Presence in VR Widely accepted as the most effective way of implementing VR with live action con- tent while maintaining a sense of presence, Light Field is the science of capturing, processing and manipulating rays of light. Lytro Light Field expert, Ariel Braunstein, discusses how Light Field is going to revolutionize the VR industry and next generation immersive storytelling. Presented By Lytro. Ariel Braunstein Solo • Advanced H Convergence 12:30 PM Austin Convention Center: Ballroom C Ricerca: Animated Storytelling in Physical Space Ricerca is an animated installation experience that follows the life of a man who trav- els through different memories and worlds to find something he has lost. Ricerca push- es boundaries in storytelling by using physical space-aligning sound design to specific parts of the room, inviting viewers to walk in, around and out the film and defying linear format in a looped 12 minute experience. Will Cherry , Yo-Yo Lin, Elle Callahan, Michael Matchen Panel • Intermediate H Convergence 12:30 PM Austin Convention Center: Room 12ab LEGO Group and Cartoon Network, Building Future Fans LEGO Group and Cartoon Network have drawn together to partner on new ways of telling stories to their shared audience. Learn how these two companies, driven more by their cultures of collaboration and experimentation than by any overt business ob- jective, worked together to build a smash hit (Ninjago ), and in just a year jointly created the multiplatform toy/digital/shorts property, Mixels. Jill Wilfert, Michael Moynihan, Michael Ouweleen, Tramm Wigzell Panel • Intermediate H Convergence 2:00 PM Austin Convention Center: Ballroom C Multioptional Movie: How it Works The people behind multi-optional heist Late Shift and interactive film format CtrlMovie analyze the formal and creative challenges of interactive movies and share their phi- losophy and solutions Tobias Weber, Baptiste Planche Dual • Intermediate H Convergence 2:00 PM Austin Convention Center: Room 12ab Big Box Office: Marketing Films in a Mobile World Mobile creates opportunities to help audiences discover films on one screen (the small screen of our mobile phones) that they plan to view on another screen (the big screen in theaters). Come hear real world examples from Universal Pictures, and learn the best approaches for mobile marketing, such as mobile-friendly content delivered to a mass audience, while learning from insights into audiences. Doug Neil, Jim Underwood Dual • Intermediate H Convergence 3:30 PM Austin Convention Center: Ballroom C Natural Life Online Interactive Archive Natural Life is a three-fold experimental documentary comprised of a 77-minute sin- gle-channel video, a gallery installation and an interactive online archive. The piece challenges inequities in the US juvenile justice system by depicting, through documen- tation and reenactment, stories of five individuals who were sentenced to life in prison for crimes they committed as youth. Tirtza Even Solo • Intermediate H Convergence 3:30 PM Austin Convention Center: Room 12ab Breaking into TV in the Digital Age In session this with Dani Faith Leonard and Alex Cirillo, Founders of Big Vision Empty Wallet, we will explore how creators and TV platforms are adjusting to the immediacy of the digital age. How is TV changing to be more shareable while building and main- taining audiences? The panelists will explore how creators with big visions and empty wallets are building audiences and breaking into TV with digital work. Alex Cirillo, Dani Leonard, Kesila Childers Panel • Intermediate H Convergence FUTURE OF ENTERTAINMENT AUSTIN CONVENTION CENTER, FOUR SEASONS HOTEL FESTIVAL SESSIONS 1 1 4 F U T U R E O F E N T E R TA I N M E N T S X S W. C O M