The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
5:00 PM Austin Convention Center: Room 12ab Social Media: The New TV Show Launchpad Fresh off the success of Mr Robot, USA Network marketing leadership and social me- dia pros in strategy and paid media from VaynerMedia will walk you through tools to leverage and test a comprehensive social media campaign for your new show hit. From pre-linear release to pre-premiere social media activations, social media can be leveraged to help a new TV show make a splash and win viewers. Kim Garcia, Jason Loomis, Alexandra Shapiro Panel • Intermediate H Convergence SUNDAY, MARCH 13 11:00 AM Austin Convention Center: Ballroom C Become a Soundhunter! The world as an infinite musical instrument. This is what Soundhunters is about. This transmedia project is an interactive experience whose aim is to "sample" the world to set it into music. So we created a tool that enables people to record and tag sounds on-the-go, chop them in samples and play them in a unique music machine run by a powerful algorithm. No music skills required! François Le Gall, Nicolas Blies Dual • Beginner H Convergence 11:00 AM Austin Convention Center: Room 12ab The Moral Compass of Future Play New media and smart technology offer opportunities to spark the imagination, yet they also raise challenges: how best to foster media literacy, for example, or balance personalization with privacy. In this session, panelists will discuss the potential of new technologies in storytelling, the relationship between digital and physical play and the ethics involved in designing experiences for children. Francesca Smith, Erin Reilly, Brent Friedman, Sarah Wulfeck Panel • Advanced H Convergence 12:30 PM Austin Convention Center: Ballroom C 1 + 2 = Blue: The Science of Color in Film One filmmaker. One neuroscientist. One colorist. One brave soul wired to biosensors. How do filmmakers use color to alter perception, emotion and cognition? Mill ECD Rama Allen, neuroscientist Dr Bevil Conway and Mill colourist, Mikey Rossiter, will speak about the science, art and craft of color in films. A test subject will take part in a live experiment with their bio-feedback visualized on stage. Mikey Rossiter, Rama Allen, Bevil Conway Panel • Intermediate H Convergence 12:30 PM Austin Convention Center: Room 12ab How A Viral Video Led to an Experiential Empire Rooster Teeth has become a digital entertainment power, with billions of video views, and recently, live events that span two continents. Attendees will learn how Rooster Teeth has taken its online success and mobilized fans to spend time and money on IRL events, and why live events are where digital creators need to be as they aim to grow. Burnie Burns Solo • Intermediate H Convergence 2:00 PM Austin Convention Center: Ballroom C DocLab Presents: How to Draw Virtual Reality by Hand As 360 video and computer animated virtual reality mature, one of the most exciting new frontiers are hand-drawn immersive experiences created by painters and visual artists. Join pioneering visual artist Jan Rothuizen and interactive designer Sara Kol- ster for an in-depth case study of Drawing Room, one of the world's first successful hand-drawn virtual reality artworks. Jan Rothuizen, Sara Kolster Dual • TBD H Convergence 2:00 PM Austin Convention Center: Room 12ab Creating a Meaningful Dialogue Through Video Samsung and Vimeo showcase the human relationship with technology and innova- tion. Connected, a series of 10 fresh perspectives by top Vimeo filmmakers, aims to develop a deeply meaningful dialogue by achieving a fresh perspective between plat- form and creator. Panelists will showcase the positive impacts for both the brand and creators that came from pairing a unified understanding with new approach. Shane Malach, Jeff Hurlow Panel • Advanced H Convergence 5:00 PM Austin Convention Center: EFG Smartertainment: Bushnells on the Future of Fun Nolan, Brent and Alissa Bushnell join Nancy Bennett to explore how the "smarter en- tertainment" of the future will engage, entertain, inspire, educate, illuminate, motivate and activate people like never before! Learn how Escape Rooms, Immersive Theater, Group Gaming, Circuses and Mixed Reality will leverage tech to deliver fully immersive experiences. Part of the IEEE Tech for Humanity Series. Nancy Bennett, Brent Bushnell, Nolan Bushnell, Alissa Bushnell Featured Session • Beginner 5:00 PM Austin Convention Center: Room 12ab Writer's Blockchain: Full Stack Storytelling Blockchains provide trusted platforms for creators wanting to open up their stories and characters to deeper, more direct audience participation. This session will explore the impact of this end-to-end approach to developing and branding a storyworld for and with your audience: full stack storytelling. William Kendall, Neal Baer, Ann Greenberg Panel • Advanced H Convergence MONDAY, MARCH 14 9:30 AM Austin Convention Center: Room 12ab Check Online for Session Scheduled at This Time Things change! That's what websites are for. Please check either our online schedule at schedule.sxsw.com, our digital program book at sxsw.com/iaguide or our mobile app SXSW GO in the App Store or Google Play to find updated information about what will be scheduled in this room at this time. We bet it'll be something really cool that you won't want to miss, whatever it is! TBD Panel • TBD H Convergence 11:00 AM Austin Convention Center: Ballroom C Farselona The historical documentary – and history itself – is alive and well and can be funky again. Interactive storytelling is here to show the way. The webdoc, Farselona, serves as one sweet case study. Kika Serra Solo • Intermediate H Convergence 11:00 AM Austin Convention Center: Room 12ab Gamification 3.0: From Theory to Taking Action Participants can expect some design strategies necessary to deliver action-orient- ed gamification and results. These activities often stress the importance of a social community and rely heavily on analytics to measure and monitor users' actions. Our esteemed panel provides examples of the dismal fails, the epic wins and the untapped promises of gamification to shape our actions and institutions. Dutch Driver, Monica Cornetti, Ross Smith, Yu-kai Chou Panel • Intermediate H Convergence 11:00 AM Four Seasons: Ballroom AB That Snapchatter Makes More Than You A new crop of Internet celebrities are proving video has entered a new era. Millions watch – with billions at stake – as stars, tech giants, emerging apps and Hollywood vie to win in the new video economy. Join us as panelists from every facet of the digital video ecosystem debate where the future will take us and how platforms (new and old) will compete. Ethan Kurzweil, Kurt Wagner, Taryn Southern Panel • Intermediate H Convergence 11:00 AM Four Seasons: Ballroom CD Virtual Reality: Streaming, Discovery and Monetization There remains a huge gap in the consumer experience and ecosystem when it comes to content distribution, discovery and monetization in VR. While headsets are ready, and content creators have invested millions on tools and content, discovering the best in premium VR is a challenge. The speakers will discuss best practices and fresh ideas and dive into case studies from major brands embracing VR today. Tony Mugavero, Ben Nunez, Greg Kahn, Maureen Fan Panel • Intermediate H Convergence FUTURE OF ENTERTAINMENT AUSTIN CONVENTION CENTER; FOUR SEASONS HOTEL FESTIVAL SESSIONS 1 1 5 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E F U T U R E O F E N T E R TA I N M E N T