The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
FRIDAY, MARCH 11 9:30 AM Capital One House at Antone's Confirmation Bias: Innovation's Blind Eye Great product teams understand the importance of dissenting feedback. However, a team might drive toward an inferior product because it fixates on a few pieces of pos- itive feedback, or a persuasive product lead might seek out data to support her pet feature. Moving quickly often requires trusting our intuition, but what is the difference between gut instinct and bias? Presented By Capital One. Emma Sagan, Allison Abbott Intermediate 9:30 AM Old School Bar Voter Technology: A Reimagined Future Aging voting technology means upcoming elections are more likely than ever to result in inaccurate ballots or in voters being unable to cast a ballot at all. This group of pan- elists is unafraid to both sound the alarm bells and inspire us all about what stands in the way of updated voter technology and what the future of the voter experience could look like given the right tools. Presented By Choose San Antonio. Diego Bernal, Henry Flores Panel • Intermediate 11:00 AM ACL Live at the Moody Theater Big Data and AI: Sci-Fi vs Everyday Applications So much of what was once considered sci-fi has already become a reality due to ad- vancements in AI. And the more data we collect and analyze, the better our machines will become at increasing productivity. We're still years away from robots in our homes and self-driving spaceships. Join an expert discussion on the future potential of AI and data, potential dangers and how this will impact consumers. Presented By Umbel. Rayid Ghani, Kristian Hammond, Robin Goad, Dr Doug Lenat Panel • Beginner 11:00 AM Old School Bar Digital Media Strategy for NBA Championship Teams What happens when your sports marketing organization actually wins an NBA Champi- onship? Listen to two industry experts, James Chandler of the San Antonio Spurs and Michael Farmer of the Miami Heat, discuss their digital media strategies on rival and opposing teams during both the 2013 and 2014 NBA Championship runs. Presented By Choose San Antonio. James Chandler, Michael Farmer, Al Aguilar Dual • Intermediate 11:00 AM Sheraton Austin: Capitol Ballroom We're Not Gonna Take It: Ad Blocking and User Revolt Media consumers really don't like the ad-cluttered, laggy, tag-strewn, data-guzzling user experience. And a host of ad-blocking companies (aided by Apple) just made it easier for users to take control and shut the madness down. Are we all pirates, now – "stealing" content without paying in ad views? Is it just the publishers' and advertisers' own fault? More to the point: who is going to fix it? Presented By MediaPost. Lewis Dvorkin, Marjorie Gray, Rob Griffin Panel • Advanced 12:30 PM ACL Live at the Moody Theater Smart Women Using Smart Data to Rise to the Top Only a quarter of computing jobs are held by women today. How are data and digital driven jobs catalyzing change in the technology sector for women? Learn how women are using data-driven decision making to get C-suite jobs and lead digital initiatives at their companies. In this session, you'll hear about challenges and opportunities learned from women executives leading data-driven transformations. Presented By Umbel. Johanna Murphy, Jessica Federer, Sandy Carter, Lisa Pearson Panel • Beginner 12:30 PM Courtyard Marriott: Rio Grande Ballroom Proximity Predictions: The Future of Advertising The proximity marketplace has grown significantly in the past year, and reaching shop- pers when they enter the store has become a major priority for brands around the country. So what's next for the industry? Join some of the smartest minds in mobile, retail and advertising as they predict how mobile engagements will evolve over the next 18 months. Presented By inMarket. Jeff Griffin, Sarah Ortman Panel • Intermediate 12:30 PM Old School Bar Must-Have Branding Lessons for Food Startups Designer and foodie Doris Palmeros will share principles, anecdotes and real-world advice to help food startups find the best creative partner, understand the design pro- cess, avoid pitfalls, set helpful expectations and ultimately create a lasting brand that supports your enterprise through all phases of business for years to come. Presented By Choose San Antonio. Doris Palmeros Solo • Beginner 12:30 PM Sheraton Austin: Capitol Ballroom Internet of You: Wearables and Under-Skin Marketing You are the media. Suddenly, mobile screens, smartwatches, fitness trackers, connect- ed glasses and now even your sports jersey and athletic shoes have becomes ways of interacting with media and consumer brands. What now? As brands get closer to the user (literally) and move beyond traditional media, how can corporate America take this opportunity to craft real relationships with consumers? Presented By MediaPost. Douglas Ziewacz, Alanna Cotton, Kirk Drummond Panel • Advanced 2:00 PM ACL Live at the Moody Theater How Data Is Impacting the Rise of Music Festivals From Bonnaroo and ACL to Coachella and SXSW, music festivals have gone main- stream, and they're making hundreds of millions of dollars every year. This unprece- dented growth has had a significant impact on musicians, fans and the economies of local communities. Learn how the music festival industry is using data and technology to find and retain attendees, improve customer experiences and select bands. Present- ed By Umbel. Creighton Burke, Jeff Cuellar, Drew Burchfield, Joah Spearman Panel • Beginner 2:00 PM Capital One House at Antone's Revolutionizing Banking, One Iteration at a Time A modern digital world requires organizations to work in a more nimble, iterative way. At Capital One we recognize that for teams to do the greatest work of their lives, lead- ers have to embrace a new paradigm, a new way of thinking and working – they have to embrace new truths. Presented By Capital One. Mike Wisler, Jay Sanne Intermediate 2:00 PM Old School Bar Food of the Americas: Dishes from Our Ancestors Chef Diego Galicia wants us to imagine menus of the future in which grasshoppers and other dishes from our ancestors are the star. Diego will take us back to the cuisine of early Central and South America in which there were no major proteins – but staple foods known for complex flavors – and show us how food startups and veteran chefs alike can move their plates forward by embracing flavors of the past. Presented By Choose San Antonio. Diego Galicia Solo • Advanced 2:00 PM Sheraton Austin: Capitol Ballroom Newsopalypse: Can Digital Really Sustain Media? As newspapers and magazines collapse, TV news contracts and the digital channels that replace them spew listicles, recanted rumors and thousands of links to the same story. Without a media economy to support enterprise reporting, can journalism any longer serve democracy? How can the media of the future make enough digital dimes to sustain their institutional role as democracy's watchman? Presented By MediaPost. Jed Hartman, Joy Jones, Joe Mandese, Lindsay Nelson Panel • Advanced PARTNER PROGRAMMING VARIOUS VENUES IN DOWNTOWN AUSTIN FESTIVAL SESSIONS 1 5 1 2 0 1 6 S X S W I N T E R A C T I V E P R O G R A M G U I D E P A R T N E R P R O G R A M M I N G