The digital version of the SXSW Interactive Program Guide is now available. Packed full of information, this guide is a must-read before leaving home and on the plane, as well as a great resource on the ground. Download today!
Issue link: http://read.uberflip.com/i/644232
3:30 PM ACL Live at the Moody Theater Innovative Brands Using Data-Driven Marketing Brands know that they need to take it to the next level to impress and retain customers. However, all of these advances wouldn't be possible or impactful without big data. Customers are expecting a more personalized relationship with the brands they love. In this session, learn how marketing rock stars at some of the most innovative brands are using data to better understand their customers. Presented By Umbel. Lee Maicon, Gail Horwood, Ryan Brockington, Jen Drexler Panel • Beginner 3:30 PM Capital One House at Antone's Building Hybrid Product Teams We will discuss rethinking the way we build product teams, by highlighting the working philosophies of hybrid profiles across physical product and digital experiences. We will discuss in depth the energy and investment placed in nurturing a new type of culture that embraces multi-disciplinary skill sets, and how that influences our range of proto- typing opportunities and the creative process. Presented By Capital One. Nina Viggi, Minh Tran Intermediate 3:30 PM Courtyard Marriott: Rio Grande Ballroom Quantum Receptivity: Targeting Mobile Moments The next big thing in advertising will determine when – not just who and where – shop- pers are in the path to purchase. Join this panel of experts as they discuss Quantum Receptivity and explore how to target consumers at the perfect time, based on their offline shopping habits. Presented By inMarket. Todd Dipaola Panel • Intermediate 3:30 PM Old School Bar Creating an Agricultural Oasis in an Urban Setting The Culinaria Urban Farm is a partnership with MIT CityFARM focusing on urban food growing solutions that take agriculture as we know it and turn it on its side. Panelists will share some of the emerging technologies in food growth that will be pioneered at the Culinaria Urban Farm and the impact those technologies stand to have on urban agriculture and beyond. Presented By Choose San Antonio. Caleb Harper, Rob Flemming, Suzanne Etheredge Panel • Advanced 3:30 PM Sheraton Austin: Capitol Ballroom Robo-Cars and Selling the Post-Driving Experience Automated parking, crash aversion systems, voice commands, GPS, highway cams recording your every move. And of course, the coming ultimate self-driving machine. Auto marketing was built on the American ethos of independence, adventure and the thrill and control of the drive. But how do you market the car of the future? That drives itself? How do we sell cars when they aren't cars anymore? Presented By MediaPost. TBD Panel • Advanced 5:00 PM Capital One House at Antone's Your Money Isn't Disappearing, But it's Harder to See It Today more than ever before, it's easy to lose track of how much you spend. When spending money looks like one click on Amazon or getting into an Uber cab, overspend- ing is easy and there are few safeguards in place. The next generation of banking will start with responsible decision-making, bringing a sense of comfort, safety and control to banking that hasn't been seen in a long time. Presented By Capital One. Jake Fuentes Intermediate 5:00 PM Courtyard Marriott: Rio Grande Ballroom Defining the Age of "Smart Places" Contextual mobile is carving out a niche that is growing exponentially, and consumers now expect their devices to wake up and help them based on where they are and what they're doing. Join this panel of experts as they discuss how the age of "Smart Places" is upon us. Presented By inMarket. Kevin Hunter, Mike Coppola, Amberly Hilinski Panel • Intermediate 5:00 PM Old School Bar Tech vs Craft: Making Food, Wine and Spirits Does modern culinary culture pit technology vs craft? Does using modern technolo- gy diminish or augment the experience of making wine, spirits or cuisine? What do we gain and what do we sacrifice by turning away from technology towards more traditional methods? This session will ask three expert panelists how these tensions have played out in their lives, kitchens, vineyards and stills. Presented By Choose San Antonio. Alex Vallis, Darren Case, Ian Brand, Michael Sohocki Panel • Intermediate SATURDAY, MARCH 12 9:30 AM 3Ten Smart City: The Austin Opportunity for Health In Austin, forces come together in a transformative way with a top-to-bottom effort to rethink health and revolutionize the way people get and stay healthy. This panel will explore the Austin community's unprecedented investment in health and the leaders from a wide range of disciplines who are coming together to fulfill the Austin Opportu- nity and produce lessons from which the world will learn. Presented By The University of Texas at Austin. Beto Lopez, Kirk Watson, Mini Kahlon Panel • Advanced 9:30 AM Courtyard Marriott: Rio Grande Ballroom Innovators or Idiots: Mobile's Next Hits and Misses From WebTV to Google Glass, the mobile and connected device landscape is full of products that failed, only becoming fodder for tomorrow's breakout sensation. . . or are we even there yet? In this no-holds barred Mobile Saturday session, veterans pulling the mobile, IoT and wearable strings will detail the latest ventures and opportunities – what is destined to break through or just break glass. Presented By Urban Airship. Ben West, Dylan Boyd, Asif Khan, Suzy Ryoo Panel • Advanced 9:30 AM Omni Downtown: Capital Ballroom Youth Entrepreneurship in Latin America Join representatives from the Youth America's Trust and the Inter-American Develop- ment Bank as they introduce their engagement with young entrepreneurs across Latin America and how they encouraged engagement to create a framework for startups. Their Business Labs help educate youth to become entrepreneurs by encouraging cre- ativity and innovative ideas through practical exercises. Presented By Dell. Mario Diaz-Balart, Luis Viguria Beginner 9:30 AM Sheraton Austin: Capitol Ballroom IoT: A Thousand Touchpoints of Marketing? What happens when every thing and place is a potential touchpoint for a brand to engage with consumers, interact with them, give and receive information – and even fulfill experiences? What will the organizing principle need to be for branding and ad- vertising in a sublimely connected world where distribution, media access, data and content are no longer barriers to enter the consumer's mind? Presented By MediaPost. Deon Newman, Derek Myers, Samantha Holland Panel • Advanced 11:00 AM Courtyard Marriott: Rio Grande Ballroom From Apps to Obsession: Sparking Enviable Fandom From the first iteration of the App Store, gaming apps capture a very significant portion of time spent with mobile daily. But they also see single-digit audience monetization and the lowest long-term retention rates of all app categories. FanDuel and other lead- ers will reveal strategies that are valuable insights to spark ideas that ensure your app is the winning team. Presented By Urban Airship. Kate Johnson, Dan Melinger, Michael Conley Panel • Advanced PARTNER PROGRAMMING VARIOUS VENUES IN DOWNTOWN AUSTIN FESTIVAL SESSIONS 1 5 2 P A R T N E R P R O G R A M M I N G S X S W. C O M