ImpartnerCON22 Presentations

How To Successfully Scale Global Partner Marketing

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Confidential. Property of Vertiv. Verdict 1. ADOPTION – strong progress towards goal of hundreds TCMA-enabled partners 2. RESULTS – good blend of leads from locator, TCMA showcase and emails, and Vertiv-generated leads 3. VISIBILITY – Strong evidence of real Channel intent as serious player. Starting to 'weaponize' Vertiv generated leads, Google Ads and lead assignment as reward for committed partners 24 PLAN C

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